Our Experts

Since its launch in September 2008, WhichPLM has become an industry institution, packed with exclusive news, interviews, analysis and insight.  Our staff of contributors may have changed in the intervening years, but our mission statement has always been clear: we work on behalf of the fashion industry, creating the clearest possible channels of communication between its technology suppliers, brands, and customers. Collectively, the WhichPLM experts boast a half-century of industry experience; as a team and individually, we understand PLM from the foundations upwards, and each of us is invested in understanding, reporting on, and helping to shape its future.

Mark Harrop is the founder and Managing Director of WhichPLM. During a career that has spanned more than four decades, Mark has worked tirelessly to further the cause of PLM – providing the unbiased, expert advice that has enabled some of the world’s best known retailers, brands and manufacturers achieve efficiency savings across their entire supply chain through informed technology investments.

Mark founded WhichPLM to serve as an impartial channel of communication between suppliers and customers, and to provide unbiased, independent insight into what he knew would become the crowded industry it is today.

Lydia byline smaller

Lydia Hanson has been part of the WhichPLM team for almost two years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like the Annual Review, and more.

Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.

Editorial-team-BenBen Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.

Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.

A senior contributor to WhichPLM, Kilara Le has a background in design and textiles, and a passion for streamlining product development. She has worked with major international retailers, brands, and technology providers on improving business processes, technology implementation and software development.

A seeker of elegant solutions to meet business goals and challenges, she is currently a freelance consultant with Walter Wilhelm Associates, and has previously worked with Gerber Technology, PTC, Dassault, and Lectra software.


A prominent industry figure,  Morag Ashworth has more than 20 years’ experience – the majority of those specialising in product development and supply.

Morag studied at the Scottish College of Textiles.  She then began her career by accruing a broad experience base, including roles in Garment Technology, Production Management and Sourcing & Commercial Management for such prestigious brands as Van Heusen, Peter England, Umbro, Mountain Equipment, Cotton Oxford and several suppliers to Marks & Spencer.  Morag also worked as Senior Product & Sourcing Manager for international lifestyle and high performance sailing brand Henri Lloyd, before establishing herself as an independent consultant and contributor to WhichPLM.

Chris McCann editorial

Chris McCann has over twenty years’ experience managing social and environmental programs for the supply chains of national and multi-national Fortune 500 companies in Latin America, Europe, Africa and Asia.

Chris is a member of the team responsible for creating an international governance structure for labour practices in the global retail sector (the Global Social Compliance Programme). He has received appointments to national and international agencies including the UK Ministry of Justice, UK Department for International Development, UK Department of Environment, Food and Rural Affairs, and the United Nations Food and Agricultural Organisation. Chris is married with five children, and is a Nuffield Scholar.

mark-charltonWith more than 20 years’ experience in the apparel industry, Mark Charlton is a technical leader who has worked with manufacturers, trading companies, direct-to-consumer retailers,omni-channel national and global brands. His key focus is product groups from M2M tailoring to lingerie and everything in-between.

He has an uncompromising approach to understanding the complexities of apparel fit, both on a consumer and global level. Additionally, Mark has a proven record of driving and implementing organizational and process change from corporate teams throughout the global supply chain.


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Award winning British designer, Debbie McKeegan, began her digital journey almost two decades ago – pre-Photoshop, and pre-digital print. With a manufacturing background, a vast knowledge of traditional textiles (from both a design and production perspective), and an interest in CAD from its onset, today Debbie serves as an expert in the world of digital print.

With her partner, she founded the Digetex Group in 2004 – specialising in Textiles and Wallpapers for a multitude of industries worldwide. Debbie has developed many new digital production practices, and speaks as an authority on digital design and print worldwide. As a WhichPLM contributor, she is able to pass on her wisdom as a digital pioneer; embracing the creative freedom offered with the advancement of new technology, she looks forward to sharing her knowledge.

Jaana Jatyri EditorialJaana Jätyri is the founder and CEO of Trendstop trend forecasting agency. Jaana started her career as an intern with WhichPLM’s CEO & Founder, Mark Harrop, and went on to set up the first business to sell PLM integrated design libraries to companies such as Marks & Spencer and River Island.

Today Trendstop is the world leader in sales-driven, business strategic fashion and lifestyle trend forecasting. Clients include Karl Lagerfeld, Tommy, Inditex Group, H&M, Hugo Boss, House of Fraser.

Jaana serves as the trend expert on WhichPLM’s Board, and imparts her expertise to our readers through featured articles.

With over a decade worth of experience working within the world’s most luxurious tailoring houses from Huntsman, Harrods to Tom Ford, Katy Bowles has moved from being the youngest Savile Row-trained head cutter – directing a house in Mayfair – to establishing her own successful tailoring business within the west end.

Educated at the University of Leeds, London College of Fashion and with two Savile Row apprenticeships under her belt, Katy became a finalist in BBC British Tailor of the Year 2012 and continues to dress the world’s most elegant celebrities, royals and business professionals.

A graduate of Manchester Metropolitan University, Paul Timson‘s career was forged in the famous industrial city.  He went on to work as a professional consultant, specialising in “Predetermined Time Standard” (PTS) solutions, which lead him in turn toward training, implementation and support of “GSD” (General Sewing Data), the industry standard and de facto choice of the sewn products industry, where he has served as Managing Director since 1996.

Paul’s extensive knowledge of and experience in industrial engineering principles, work measurement, predictive costing and productivity improvement enables him to provide our readers with real insight into the world of labour and production – where products become reality.

Nancy Winslow duotonedNancy Winslow writes about human behavior as it relates to fashion & trend and PLM software. Her articles appear on websites and blogs. She is a fashion industry veteran and an independent PLM software consultant & Project Manager for the Fashion & Apparel Industry.

Nancy has most recently been responsible for the deployment of Centric 8 PLM and has worked with Yunique Solutions’ plmON; Visual 2000’s VisualPLM; PTC’s Flex PLM; and Lectra’s FashionPLM. Her career in technology started at Ai and Freeborders where she worked as a PDM Consultant and Project Manager.

Nancy is passionate about writing and running and lives in New York City with her cat Marley.

With more than a decade of industry experience – including work for the Ben Sherman Group (where he led a five-year global brand repositioning), Firetrap, Timberland,  Nike, and for his own consultancy, Future Forward Consulting LLP - Sjors Bos is a strategic planning and reengineering expert of international standing.

Renowned for building strong relationships with stakeholders and helping to drive profit-led change in all areas, Sjors bring his considerable expertise to bear on educating and informing the WhichPLM readership, equipping them with the knowledge and the tools that allow them to effectively manage change and thrive in a difficult environment.


Kenny McMaster is an internationally-known textile specialist, with more than four decades’ worth of experience working across Europe and Asia.  In his current role as Business Development Director at Coats – the world’s leading supplier of sewing threads and supply chain solutions – Kenny is part of a global business with turnover of $1.5 billion.

Throughout his career, Kenny has built and maintained close relationships with many of the world’s leading brands and super-contractors, and has become over time an experienced implementer of supply chain solutions in his own right.  It is this unique blend of high-level and hands-on experience that Kenny brings to his position on the WhichPLM Editorial Board.

| About WhichPLM |

WhichPLM is an independent digital magazine dedicated to product development for the fashion industry.

With a signature mix of news, reviews, interviews and opinion, it attracts a readership of the biggest names in retail, footwear and apparel from around the globe.

To learn more about the 'WhichPLM Experts' click here.

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Editor: Lydia Hanson
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