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Dassault Systèmes IF WE Campaign Puts Brand and Dreams at the Heart of Corporate Strategy

July 4, 2012 by Ben Hanson in Press release with

Suppliers mentioned in this article: Dassault Systèmes


(London 4 July 2012) A new brand content advertising campaign by Dassault Systèmes, The 3DEXPERIENCE Company, features dreams that can be brought to life using their software, and ideas that have already turned into reality.

The campaign captures the way 3D experiences enable innovators to work together exploring and navigating future possibilities that often start with the words, ‘If we…’

The €1.8bn company, is airing TV commercials on BBC World, CNN and Eurosport. Print ads appear in The Financial Times, Time Magazine, Wall Street Journal, The Economist, Le Monde and equivalent media in China, US, India, Japan, Brazil and Korea. Digital marketing is through LinkedIn, Mediafed, Boursorama, and large posters are at 20 prominent airport hubs throughout the world including Heathrow and London City.

Phase one is currently running and a second wave of new brand content will be seen around the world from September.

The person behind the new 3D Experience campaign is Monica Menghini. Before joining Dassault Systèmes Monica spent 13 years at Procter & Gamble, helping build 20 successful brands in 11 different categories. She then spent eight years at Saatchi & Saatchi (Publicis Group). There she served as general manager, EMEA of Saatchi & Saatchi X (Publicis Croup), the company’s shopper marketing network.

In 2012 Monica was appointed VP Industries Marketing and Corporate Communications at Dassault Systèmes, Europe’s second largest software company. She is also a member of the Dassault Systèmes Executive Committee. Monica is orchestrating an ambitious plan to bring Dassault Systèmes 3DEXPERIENCE Technology to public attention.

Ice Dreams, a film about a dream of towing icebergs to desert regions of the world, with the aid of 3D experiences for planning, is part of the campaign. It can be seen at: http://www.3ds.com/if-we/#campaign

It is also on youtube at: http://www.youtube.com/watch?v=eW7y-ErlfwI

For further information: http://www.3ds.com

About Ben Hanson

As WhichPLM’s Contributing Editor, Ben is responsible for our style, and provides much of the on-the-ground reporting and interviews that have come to characterise the magazine. As a professional writer and editor, Ben has worked for film and television, national newspapers, international corporations, and glossy magazines prior to becoming one of the PLM industry's best-known writers.

View Ben Hanson's profile →

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