FashionLab Launches Julien Fournié Haute Couture Showroom

October 16, 2012 by Ben Hanson in Press release with

Suppliers mentioned in this article: Dassault Systèmes

3D Virtual Showroom allows us to enter the World of Haute Couture

(Paris and London, 11 October 2012) FashionLab and Julien Fournié have launched Premier Showroom as a new way for the Haute Couture designer to get closer to his customers and followers. People can now enter the designer’s universe in an online virtual environment and live the Haute Couture experience. The Premier Showroom which is accessible to several visitors at the same time allows people to meet with each other, and with Julien Fournié live whenever he is connected.

3D Experience

Through Premier Showroom, Julien Fournié and FashionLab reveal new possibilities for online virtual tools in the fashion world. Now designers can experiment with innovative ways to showcase their activities and build their brands. After initially using 3D virtual tools to help design his collections faster and more efficiently, Julien Fournié is experimenting with the 3D virtual world to showcase his work and the essence of his fashion house.

Premier Showroom: a collaborative project

Premier Showroom is the latest development in the collaboration between the fashion designer and FashionLab. It represents a new chapter in their teamwork. Julien Fournié has imagined every detail of the design, colors, textures  shapes and atmosphere in a fantasy setting. This has all been made technically possible by Dassault Systèmes FashionLab team.


Video Teaser

Video of Experience

About FashionLab

FashionLab is Dassault Systèmes technology incubator dedicated to fashion designers. FashionLab brings advanced 3D to the fashion industry. It couples the engineering creativity of Dassault Systèmes with the artistic inventiveness and industry know-how of the fashion community. It aims to give rise to fashion offerings that integrate the design, simulation and collaboration tools required to create an entire collection.

About Julien Fournié

Julien Fournié had ten years of experience in the world of fashion design working with leading labels – including Christian Dior, Givenchy, Jean-Paul Gautier and Torrente Haute Couture. He created his own couture house and fashion label in 2009. Since January 2011, he has been included on the select list of “guest members” invited to participate in the official calendar of Haute Couture runway shows and presentations under the auspices of the Paris Chambre Syndicale de la Haute Couture.

FashionLab and Julien Fournié

Julien Fournié met with Dassault Systèmes and started collaborating with the company in 2010. Their collaboration created FashionLab – a dedicated hub focused on 3D virtual modeling solutions for fashion designers. FashionLab extends to a wide community of designers in the fields of clothing, footwear, jewellery and watch-making.

Over the past year, FashionLab and Julien Fournié have worked together to push the limits of 3D for the fashion industry, including the ability to reproduce the resistance, movement and weight of fabrics and various materials used in the process of fashion design. The FashionLab team has designed an experience to develop virtual outfits in 3D, using the designer’s sketching techniques.

Premier Showroom is the latest milestone in the partnership between the fashion designer and Dassault Systèmes’ R&D hub for fashion, FashionLab.

About Ben Hanson

Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry. Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.

View Ben Hanson's profile →


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