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OptiTex Continues Expansion, Announces Key Management Appointments

July 2, 2012 by Ben Hanson in Press release with

Suppliers mentioned in this article: OptiTex


Optitex Logo(Petach Tikva, Israel July 2nd, 2012) OptiTex announced today the key management appointments of Ziv Leshem as VP Marketing & Business Development and Ofer Asif as VP Asia & Emerging Markets, as part of the recruitment drive announced earlier this year, as a response to strong global demand and market expansion.

Mr. Leshem has extensive marketing, business development, strategy and consulting experience in the high-tech world. He joined OptiTex from Amdocs (NYSE:DOX), where he was in charge of innovation scouting and venture investments. Ziv previously managed marketing and business development for several software companies (GigaSpaces, InfoCyclone and Nareo), and was also a manager at Accenture (NYSE:ACN) strategic services in London. Ziv holds an LL.B. (cum laude) from Tel-Aviv University and an MBA from INSEAD, Fontainbleau. In his new role, Mr. Leshem will be leading the company’s marketing and business development efforts around the globe.

Mr. Asif has broad sales & business management experience in the high-tech world. He was responsible for large scale sales, held a variety of management and field roles, and has vast experience with establishing and managing direct and indirect sales in leading high-tech companies, such as Comverse (NASDAQ: CMVT), Qmarkets and SkyVision. Mr. Asif is a Board member at Qmarkets.net and holds an MBA and a B.A. in Economics and Business Administration. In his new role, Mr. Asif will lead the growth of OptiTex’s business in Asia & Emerging Markets.

“We are excited to be bringing key executives on board, who have extensive experience and a proven track record of success at driving business growth” said Asaf Landau, CEO. “Ofer and Ziv are an important addition to our management team, as we prepare to take the company to its next level.”

For more information about OptiTex management visit our website

About OptiTex

OptiTex is the leading provider of 2D and 3D CAD/CAM, and Virtual Prototyping software solutions for the apparel, automotive, aeronautics, industrial fabrics and upholstery industries. OptiTex presents these industries with easy to implement, open and innovative software systems for automating and optimizing their production manufacturing operations and virtual prototyping capabilities. These proficiencies enable OptiTex’s customers to significantly lower costs, quicken their time to market, and become more competitive.

About Ben Hanson

As WhichPLM’s Contributing Editor, Ben is responsible for our style, and provides much of the on-the-ground reporting and interviews that have come to characterise the magazine. As a professional writer and editor, Ben has worked for film and television, national newspapers, international corporations, and glossy magazines prior to becoming one of the PLM industry's best-known writers.

View Ben Hanson's profile →

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