Home Press release 100%® Races Toward Efficiency with Centric SMB

100%® Races Toward Efficiency with Centric SMB

Premium sports brand targets growth head-on with product lifecycle management

CAMPBELL, Calif., April 6, 2021 – 100%®, based in San Diego, California, has selected Centric Software®’s Product Lifecycle Management (PLM) solution for emerging brands, Centric SMB. Centric Software® provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

100% designs and builds the most advanced performance eyewear, technical apparel and sports protection. 100% empowers today’s most demanding athletes with the performance technologies and gear they need to compete at the top of a wide variety of sports. The roots of the 100% brand date back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest names in motocross. Today, 100% is inspiring a new generation of athletes and asking them: “How much effort do you give?”

The company has experienced rapid growth over the past several years. The number of products has increased as well as the breadth of what they offer. 100% needed a solution to replace their home-grown product development system and get everyone on the same page.

Blake Gordon, Information Systems Manager at 100% says, “I was brought on board two years ago to better integrate and utilize technology. We had an in-house-built system for product development where we were using only two out of our three product categories; that being soft goods (clothing, etc.) and hard parts (mountain biking gear and helmets). With the rapid growth of our eyewear and goggle categories, we quickly recognized the importance of building a solution that would meet our operational needs.”

After 100% outgrew the capabilities of their existing system, they looked to PLM to take them to the next level. Gordon describes the two mandates that a new solution should fulfill: first, to provide a central data repository accessible to all, and secondly, to reduce manual data entry and re-inputting information from their in-house system to their ERP and POs. “We evaluated four different PLM systems and chose Centric because of their established and mature features and functionality already present in the solution.”

100% is implementing Centric SMB, a cloud-based PLM solution tailored for small to medium businesses, with a fully remote deployment.

“We are happy to partner with 100%,” says Chris Groves, President and CEO of Centric Software. “It is exciting to be a part of the growth of this performance sports company and we look forward to helping them set their new track record with respect to expediency and efficiency in product development.”

Learn more about Centric Outdoor PLM

Request a Demo

About 100%® (www.100percent.com)

100%, based in San Diego, California, is an independent premium sports brand with a focus in performance eyewear, technical apparel and sports protection. 100% empowers today’s most demanding athletes with the performance technologies and gear they need to compete at the top of a wide variety of sports.

100% is inspiring a new generation of athletes and asking them: “How much effort do you give?” The 100% brand boasts an impressive roster of athletes include seven-time Tour de France green jersey winner and three-time road cycling world champ Peter Sagan, reigning AMA Supercross champion Cooper Webb, three-time downhill mountain biking world champion Sam Hill, UCI cross-country mountain bike world and European champ Jolanda Neff, Brazilian ultra-running phenom Fernanda Maciel, four-time and reigning UCI downhill world champ Loïc Bruni, 2013 Ironman world champion Frederik Van Lierde, 2019 MLB rookie of the year Pete Alonso and San Diego Padres star shortstop Fernando Tatis Jr. Follow us on Facebook, Twitter and Instagram.


Centric Software (www.centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods including cosmetics, beauty, food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration and decision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retail value and the Centric Concept Board for driving creativity and evolving product concepts. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.