Home Press release Miniconf uses iShopShape for Visual Merchandising and e-Commerce

Miniconf uses iShopShape for Visual Merchandising and e-Commerce


(Haarlem, Netherlands. October 2012) Italy based Miniconf is the leading company in children’s wear through its brands Sarabanda, Dodipetto and iDO. By carefully listening to their customers and the use of advanced technologies both in the multi-channel distribution and in logistics, Miniconf established its position within the young fashion market.

In the year 2012 Miniconf decided to streamline both its e-commerce and retail market channels. To achieve these goals, its management team started a thorough vendor selection process. After research of the fashion technology market, Miniconf decided to cooperate with iShopShape and to implement its innovative technology.

The decision was made to implement both Styleshoots (the ultimate photostudio solution) as well as Mockshop (retail planning and Visual Merchandising solution). First step was to implement StyleShoots to speed up the photo capturing process of products. StyleShoots was installed and after a few days, captured images were already online.

Immediately after this, Miniconf started the implementation of Mockshop to streamline the entire process of Visual Merchandising, eliminating all the manual steps that make the process difficult, expensive and sometimes ineffective.

For the two key players within the Miniconf Retail Management, Guillaume Lemaire and Andrea Vannini; the main objective of this project was to have full control of all visual operations without being at the mercy of the unexpected. Next to that the goal was to have easy access to all the information necessary to quickly take difficult and strategic decisions. We are proud to mention that both of the objectives are achieved in a very short period.

About iShopShape
iShopShape is a global provider of Fashion PLM and retail execution solutions that optimize the processes from design to retail. With its extended product portfolio, iShopShape empowers its customers to effectively develop ranges that perform well using the unique visual technology. Connecting the essential fashion business processes from early design to actual sourcing and producing with web based products often results in shorter lead times and effective merchandise planning. iShopShape’s integrated solutions help customers to make more efficient use of each of their stores and shop-in-shop retail spaces.

Leading retail customers of iShopShape are well-known chains including Mexx, Foot Locker, Peek & Cloppenburg, Kaufhof and Lindex. They use iShopShape technology to built ranges and optimize communications with their individual stores and outlets, leading to conversion ratios of up to 30 per cent. Prestigious brand owners like Guess, O’Neill, Hugo Boss Adidas, Puma, Garcia and s.Oliver, have been able to streamline their vital business processes with iShopShape resulting in cost effective increase of sales performance.
Further information is available at www.ishopshape.com.

Ben Hanson Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.