Download your copy of PTC’s Connected PLM Series, part 1. The digital consumer and fast-fashion are redefining retail. Designing products that consumer want and bringing them to market quickly, is more complex and competitive than ever – according to recent research from Deloitte, Speed to market has become the top market pressure for retailers.
In their second guest article for WhichPLM, Manner Solutions explores the value of PLM and its impact on marketing and customer engagement. Michael S. Robinson shares his first-hand experiences as a Marketing and Communications professional where PLM knowledge helped influence marketing strategy, execution, and performance measurements. He also imparts his accounts of when the lack of […]