ARTICLES

PTC Download: Leveraging Connected PLM

Download your copy of PTC’s Connected PLM Series, part 1. The digital consumer and fast-fashion are redefining retail. Designing products that consumer want and bringing them to market quickly, is more complex and competitive than ever – according to recent research from Deloitte, Speed to market has become the top market pressure for retailers.

Marketing & PLM

In their second guest article for WhichPLM, Manner Solutions explores the value of PLM and its impact on marketing and customer engagement. Michael S. Robinson shares his first-hand experiences as a Marketing and Communications professional where PLM knowledge helped influence marketing strategy, execution, and performance measurements. He also imparts his accounts of when the lack of […]

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