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A Decade Gone By


In an exclusive post marking our 10th year in business, WhichPLM’s CEO thanks our community for your continued support, and shares the evolution of our brand.

I’m delighted to share with you that this month marks WhichPLM’s 10-year anniversary! In November 2007, after decades working in fashion technology and directly after a stint with the team from United Colors of Benetton, I opened the metaphorical doors of WhichPLM, paving the way for others. What I did not know then was how much the WhichPLM brand would mean for RFA (Retail, Footwear & Apparel) in the months and years to come.

In the past decade we’ve welcomed a community from all walks of retail life; we’ve undergone more than a couple of website reincarnations, and embraced many new business ventures. We’ve produced 7 stellar publications, visited and reported on many vendor seminars, round-tables, customer meetings, spoken at countless industry events all over the world (and produced over 30 event reviews), published close to 500 editorials (with over 200 since the beginning of 2016), and performed countless interviews with a growing number of leading technology vendors and futurists from across the board.

We’ve distributed over 200 email blasts in the last 3 years alone, and undergone 8 expert PLM or 3D evaluations in recent times (with earlier evaluations performed in our infancy), 6 of which are available to download free of charge, with several more undisclosed evaluations that have helped each of those vendors to better understand where they are in terms of the best-practice benchmark for fashion PLM & 3D solutions. We’ve seen our panel of regular contributors swell to include experts from all areas of RFA.

Our brand has grown under the leadership of myself, my early business partner, Perry Bonney, and the creative direction of Rebecca Rowe and Ben Hanson (ex-Editors) in the early years, and current Editor Lydia Hanson since early 2013 – both of whom have been, and very much still are, invaluable to all areas of WhichPLM. Today, we have a tried and tested business model – something that has seen our readership increase from just a few thousand in our first years, to over 65,000 already this year …40% of whom are new for 2017. And it is, you, our readers, who have helped to shape WhichPLM into the leading RFA, digital transformation magazine you enjoy today.

I wanted to avoid clichés here, but it seems there is no other way to express my gratitude than to say a monumental thank you. Truly. Thank you for the ten year journey with our growing community.

Thank you for sticking with us through website developments, countless business updates and new initiatives. Thank you to our most loyal readers, and to those of you that are new to our community; to those who have been with us since the beginning, to those who check by every once in a while, to those for whom this post may be their first. Thank you to those who have signed up to our mailing list to keep updated. And thanks to those who have offered constructive criticism in the past – which has allowed us to keep adapting and improving for you.

We thank all of you. You’ve helped to mold WhichPLM into what it is today: a voice for the industry, and an advocate for transparency and innovation.

We know that we’ll continue to do our very best in bringing you the most up-to-date educational and topical content, covering a whole host of areas in RFA, for the next 10 years to come. And to those who’ve often wondered (and enquired) as to why we don’t monetize our brand, rest assured in knowing that we’ll remain a free resource for as long as we’re in business; that is how we were founded, and how we’ll stay.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.