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About us

WhichPLM is a digital magazine, passionate about the spread of information around technology for retail, footwear and apparel. We provide free, educational material for the apparel & fashion marketplace. Here on our website, you can find a myriad featured articles, supplier listings, annual publications, downloadable supplier evaluationsadvisory services and much more.

Since our inception we have served to help companies to benefit from the un-biased insights of industry experts. Historically, PLM was seen as a standalone platform deployed for design and development purposes; today, it has become a cornerstone enterprise system, serving as both a centrally accessible repository for product data, and as the centre of a holistic digital workflow – connecting all other enterprise solutions. In this sense, a truly modern PLM platform is far more than just a chance to freshen up outdated technology; it provides the opportunity to enumerate and prioritise future initiatives – 3D, AI, AR, blockchain, digital printing – and put in place the core processes that will help to enable other transformative technologies as part of a future roadmap.

With the help of our writers and Expert Board members, our role is to allow people to make informed choices about their technology buying decisions, particularly where they are weighing several solutions (whether they fall inside or outside the umbrella of PLM) against one another. We also recently launched our PLM Project Pack, designed to help any business looking to begin (or update) their PLM journey.

Over the years, WhichPLM has become an industry institution, packed with exclusive news, interviews, analysis and insight. Our staff of contributors may have changed in the intervening years, but our mission statement has always been clear: we work on behalf of the fashion industry, creating the clearest possible channels of communication between its technology suppliers, brands, and customers. Collectively, the WhichPLM experts boast a half-century of industry experience; as a team and individually, we understand PLM from the foundations upwards, and each of us is invested in understanding, reporting on, and helping to shape its future.

Mark Harrop is the Founder and Managing Director of WhichPLM. During a career that has spanned more than four decades, Mark has worked tirelessly to further the cause of PLM – providing the unbiased, expert advice that has enabled some of the world’s best known retailers, brands and manufacturers achieve efficiency savings across their entire supply chain through informed technology investments. Mark founded WhichPLM to serve as an impartial channel of communication between suppliers and customers, and to provide unbiased, independent insight into what he knew would become the crowded industry it is today. Mark is also an avid writer for WhichPLM, exploring almost every topic relating to our industry.


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Lydia Mageean has been part of the WhichPLM team for over seven years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like the Annual Review, and more.

Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.

Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry. Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.

Shoshana Burgett is a thought leader and industry consultant in on-demand manufacturing. With over two decades in on-demand printing and personalization, Shoshana has been at the forefront of personalized production and omnichannel communications. She has served as a senior executive at Fortune 500 companies, in both a U.S. and non-U.S capacity, supporting leading brands in packaging, print, footwear, apparel and automotive. Shoshana has been instrumental in various product developments that have been transformative to the industry. She has held positions at X-Rite, Pantone, Xerox and currently runs colorkarma.com. As a WhichPLM contributor, she is able to share her thoughts on new technologies that are transforming brands.

Anthony Strange is a Creative Design and Product Development Manager, approaching 20 years in Fashion. He has also held Buying and Production roles, giving him extensive experience on product lifecycle management from inspiration through to implementation.  He is an expert in design/development team adaption to PLM systems, and is highly focused on business wide Critical Path milestones: how they interact with PLM systems and other 3rd party technologies, change management and solutions that arise upstream as PLM and other software systems are integrated and adopted.  Anthony is an avid believer that a PLM system and an anchored transparent business critical path, together are the spine of a modern, successful and adaptable business.

An internationally recognised Design VP, Rob Warner has delivered business success and innovation at brands including Puma, Umbro, the Iconix Brand Group, and Lululemon where he played a key role in the global expansion of the brand and exponential growth of the mens division. Since 2016 Rob is the Co-founder and Creative Director of Spark, a virtual design agency with a global network of creative talent. Clients span luxury fashion, sportswear, automotive and manufacturing, and include Belstaff, McLaren and Bemis.


evriDr. Evridiki Papahristou is a devoted fashion engineer with a research focus in the effective integration of 3D virtual prototype in the apparel industry. She began her studies at the University of Kent in European Fashion/Product development but after working as a fashion designer in a design studio in Milan she continued her studies with a Master’s degree researching new technologies in apparel. Working in parallel, as a CAD systems trainer in the industry as well as a lecturer for more than 15 years, she has trained many of today’s executives in digital fashion product development. Her recent Ph.D is a unique blend of fashion and engineering, trying to explore new ways of implementing and adopting new technologies like 3D and PLM.

yotamYotam Solomon is a fashion designer and product developer focusing on cradle-to-cradle (C2C) innovation in apparel and footwear. Yotam draws inspiration from the natural environment; he has designed collections based on the Oil Spill in the Gulf of Mexico and on the relationship between prescribed drugs and its effect on our DNA. His approach to design is about supporting people, building an economy, and preserving and enriching our natural resources. By working with mass manufacturers and smaller production houses, Yotam initiated new research and development projects to eliminate toxic chemicals from today’s manufacturing process. Yotam brings insight about the relationship between sustainable design and the purchasing habits of the end consumer, and serves here as a sustainable fashion design expert.


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Award winning British designer, Debbie McKeegan, Debbie McKeegan, began her digital journey almost two decades ago – pre-Photoshop, and pre-digital print. With a manufacturing background, a vast knowledge of traditional textiles (from both a design and production perspective), and an interest in CAD from its onset, today Debbie serves as an expert in the world of digital print. Debbie has developed many new digital production practices, and speaks as an authority on digital design and print worldwide. She is the CEO of TextIntel – an expert advisory practice serving the Creative, Digital and Print Textile manufacturing industry. As a WhichPLM contributor, she is able to pass on her wisdom as a digital pioneer; embracing the creative freedom offered with the advancement of new technology, she looks forward to sharing her knowledge.


With more than 20 years’ experience in the apparel industry, Mark Charlton is a technical leader who has worked with manufacturers, trading companies, direct-to-consumer retailers,omni-channel national and global brands. His key focus is product groups from M2M tailoring to lingerie and everything in-between.

He has an uncompromising approach to understanding the complexities of apparel fit, both on a consumer and global level. Additionally, Mark has a proven record of driving and implementing organizational and process change from corporate teams throughout the global supply chain.


A prominent industry figure,  Morag Ashworth has more than 20 years’ experience – the majority of those specialising in product development and supply. Morag studied at the Scottish College of Textiles.  She then began her career by accruing a broad experience base, including roles in Garment Technology, Production Management and Sourcing & Commercial Management for such prestigious brands as Van Heusen, Peter England, Umbro, Mountain Equipment, Cotton Oxford and several suppliers to Marks & Spencer. Morag also worked as Senior Product & Sourcing Manager for international lifestyle and high performance sailing brand Henri Lloyd.


Chris McCann has over twenty years’ experience managing social and environmental programs for the supply chains of national and multi-national Fortune 500 companies in Latin America, Europe, Africa and Asia. He is a member of the team responsible for creating an international governance structure for labour practices in the global retail sector (the Global Social Compliance Programme). He has received appointments to national and international agencies including the UK Ministry of Justice, UK Department for International Development, UK Department of Environment, Food and Rural Affairs, and the United Nations Food and Agricultural Organisation.


Nancy Winslow
writes about human behavior as it relates to fashion & trend and PLM software. Her articles appear on websites and blogs. She is a fashion industry veteran and an independent PLM software consultant & Project Manager for the Fashion & Apparel Industry. Nancy has most recently been responsible for the deployment of Centric 8 PLM and has worked with Yunique Solutions’ plmON; Visual 2000’s VisualPLM; PTC’s Flex PLM; and Lectra’s FashionPLM. Her career in technology started at Ai and Freeborders where she worked as a PDM Consultant and Project Manager. Nancy loves writing and running and lives in New York City with her cat Marley.