Home Featured Advertorial Feature: Maria Grachvogel keeps couture creative with Lectra

Advertorial Feature: Maria Grachvogel keeps couture creative with Lectra


Luxury couture designer Maria Grachvogel is known for her singular prints, which often display unexpected, elegant explosions of color. Many of the garments she designs to inhabit these prints feature innovative and intriguing cuts developed with the desire to create well-fitting clothes that women will come back to again and again.

Maria Grachvogel uses Lectra’s design and development solutions to enhance her print design and push the boundaries of pattern development. “It was Lectra that led me into developing print in a much bigger way in my collection, and pushed me in a whole different direction,” she says. With Lectra’s design solution, she literally “paints” prints onscreen, while Lectra’s pattern making solution lets her try new and daring patterns—without creating a single physical prototype.

To find out more about how Maria Grachvogel develops cutting-edge prints and perfect fit with Lectra’s product development solutions please visit:


Ben Hanson Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.