Home Press release AMARO Accelerates Product Development with Centric PLM

AMARO Accelerates Product Development with Centric PLM


Brazilian online direct-to-consumer brand goes live with Centric Software PLM to speed time to market and streamline business

CAMPBELL, Calif., October 9, 2018 – Based in São Paulo, Brazil, fast-growing online brand AMARO is the first fashion brand in the country to successfully implement Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

AMARO already delivers products from design to sale with a lead time above market average, and will now synchronize planning, design and development even more thanks to the new Centric solution.

Founded in 2012, AMARO is a Brazilian online direct-to-consumer fashion brand that sells the latest trends at disruptive prices. Although the business sells primarily through its website and mobile apps, AMARO has fifteen bricks-and-mortar ‘Guide Shops’ across Brazil where customers can try on sample clothing and order products for delivery from a central inventory. AMARO launches new products weekly, aiming to provide its discerning, digitally native customers with a constant stream of high quality, on-trend apparel.

AMARO is a brand that was born online and integrates sophisticated technology throughout the entire supply chain. Choosing an innovative and forward-looking PLM solution was a natural step in the company’s evolution, says Lodovico Brioschi, COO, CFO and Co-Founder of AMARO.

“We are still a startup in many ways and have doubled both revenue and sales volume year over year,” he explains. “Our processes began with Excel and Google sheets but were still fragmented and not optimized for our growing business. Each of our teams has different ways of organizing information and working. We arrived at the point where we needed a single source of the truth and one common workflow across the whole company. We needed a PLM solution to consolidate information, make it transparent and create processes that would be consistent for every user.”

“We saw a big fit with Centric in terms of company culture and strategy and immediately had a good connection,” says Brioschi. “We’re both companies that were born in the digital era. Like us, Centric has a tech-savvy, data-driven mindset and everything from the sales process to implementation has been agile, fast and transparent. Centric PLM is cloud-based and focused on the fashion industry, which is very important for us, as AMARO is benefitting from Centric’s fashion knowledge and best practices. Our partnership is excellent and has been based on open dialogue and an unbureaucratic approach from the start.”

As Brioschi notes, “We are expecting our processes to become more solid, transparent and fast. We hope to reduce costs and timelines, as we will have better information and the ability to negotiate more effectively with suppliers. Speed is a mantra for us at AMARO. We’re the fastest fashion brand in Brazil in terms of the time from planning to product launch, which is generally about ten weeks and can be as little as three weeks. Centric PLM is critical to support our strategy of maintaining and even accelerating our time to market.”

“We are very happy to announce that AMARO has found their perfect fit with Centric PLM,” says Chris Groves, President and CEO of Centric Software. “Centric and AMARO have a similar mindset, driven by digital innovation and disruptive thinking. We’re excited about supporting the latest phase of AMARO’s evolution and seeing Centric PLM at work in the environment of super-fast fashion.”

Amaro (www.amaro.com)

AMARO is a direct-to-consumer fashion brand that offers the latest trends at amazing prices. Selling at amaro.comand through its Guide Shops, AMARO is changing the way women shop in Brazil.

With originally designed women’s clothing, accessories and footwear, AMARO integrates technology throughout, from product design to delivery at home. AMARO invests in data intelligence within its platforms to better understand customer journey, offering a sophisticated omnichannel experience.

Shoppers can discover the brand’s constant new products in person at one of AMARO’s 15 Guide Shops in São Paulo, Rio de Janeiro and Curitiba and soon to open in other cities. AMARO offers more than 10,000 designs annually, which can be purchased at the Guide Shops, on the brand’s website or mobile app, always with the convenience of home delivery or in-store pick-up.

For more information visit about.amaro.com. Download the AMARO app for free on your Androidor iOS.

Centric Software (www.centricsoftware.com)
From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric’s flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion, and Apparel PLM in 2016 and Frost & Sullivan’s Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015, and 2016.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.