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AMARO Speeds into the Future with Centric Fashion PLM

Digitally native fashion brand improves delivery of on-trend, high-quality products with Centric Fashion PLM implementation

CAMPBELL, Calif., October 22, 2019 – AMARO, the Brazilian online womenswear company, has successfully implemented Centric Software’s Product Lifecycle Management (PLM) solution, and Centric Software is celebrating with the release of a success story and video. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

Founded in 2012 in São Paulo, Brazil, AMARO is a pioneering online, direct-to-consumer fashion brand. AMARO sells the latest international womenswear at disruptive prices through www.amaro.com and mobile apps. Its 16 Guide Shops across Brazil allow customers to try on sample clothing in a digitally immersive environment before ordering online.

Growing at a fast pace, AMARO selected Centric Fashion PLM to replace its spreadsheet-based product development system.

“As product volumes increase, it becomes more difficult to control processes and deadlines, and also to determine which areas to optimize and where we are wasting time and energy,” says Anay Zaffalon, head of products at AMARO. “We knew PLM would give all teams one point of reference to consult while managing product launches, product development progress, costs and materials. Centric is solely focused on PLM and has historical roots in fashion, so we can be sure the company is putting all of its energy and investment into making its software the best in the industry.”

AMARO has just completed its Centric Fashion PLM implementation, and is already experiencing positive results.

“The main benefits of Centric PLM for us are data reliability, revision history, control over who accesses what information and the ease of integration with other systems,” says Conrado Depoian, product manager at AMARO. “Centric PLM is helping us to improve the agility of the product development process so that we can continue to provide a high volume of quality products to the customer.”

“Today I can see everything in one place,” says Zaffalon. “We have more consistency in information shared across different teams and different products, so we can understand information better internally and communicate more consistently with suppliers.”

“AMARO and Centric are two innovative technology companies with a lot of synergy,” concludes Zaffalon. “I truly believe Centric is the best PLM solution on the market.”

“We’re happy to announce AMARO’s successful implementation of Centric PLM,” says Chris Groves, president and CEO of Centric Software. “Like Centric, AMARO is a future-focused technology company with an innovative outlook, and we look forward to continuing our successful collaboration.”

Read the AMARO success story and watch the video HERE.

Learn more about Centric Fashion PLM

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AMARO (www.amaro.com)

AMARO is a digitally native fashion brand and technology company with the mission to empower humans to express their authentic self.

With originally designed women’s clothing, accessories and footwear, AMARO applies technology from product design to delivery at home and invests in data intelligence within its platforms to better understand customer journey.

AMARO sells omnichannel on amaro.com, mobile apps and via digitally immersive brick-and-mortar Guide Shops.

Centric Software (www.centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration and decision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retail value and the Centric Concept Board for driving creativity and evolving product concepts. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016.  Centric also received various excellence awards from Frost & Sullivan in 2012, 2016 and 2018.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.