Home Press release American Sportswear brand GANT to adopt Centric Product Lifecycle Management

American Sportswear brand GANT to adopt Centric Product Lifecycle Management


GANT expects to improve product-hit rate, shorten lead times, and enhance margins with Centric 8

CAMPBELL, California, September 6, 2016 – Major American sportswear lifestyle brand GANT, based in Sweden with a history in the USA, has selected Centric Software to provide its PLM (Product Lifecycle Management) solution. Centric is the leading PLM solution for fashion, retail, luxury and consumer goods companies.

GANT was established in 1949 in New Haven, Connecticut as the family business of a Ukrainian shirt maker, Bernard Gantmacher, and his sons. GANT is renowned for its preppy East Coast style, and the famous ‘diamond G’ symbol that was originally stamped on every shirt has become a mark of quality and attention to detail. As GANT expanded it established headquarters in Sweden, adding a European touch to its American heritage. Today, GANT is a global brand that has annual revenues of $1.3 billion, enjoys a presence in 70 countries, and is known for high quality American sportswear collections for men, women and children.

Recognizing a serious need to improve information sharing and collaboration between different parts of the company, GANT recently decided to take a new digital approach to this challenge. They began the search for a PLM solution that would help them to streamline their information, make data more visible, and make better decisions.

“We are entering a stage of growth at GANT where we need to be more digital and intelligent about how we design and develop products towards our GANT consumer. We want to do this through improving our digital product development processes, and that is why we sought out a PLM solution. Centric lives and breathes lifestyle and therefore understand the GANT world. They recognize that PLM is not just about the tool – it is about the ability to organize and direct the creative aspects of design and production” says Carl Borg, Global IT Director at GANT.

With ambitions to become the leading lifestyle brand in the world by 2020, GANT plans to use Centric 8 to improve communication across the sub-brands under House of Gant – GANT Rugger, GANT Diamond G and GANT Original. Having considered a selection of different solutions, GANT chose Centric based on their deep understanding of how to integrate the creative processes of fashion into an organized IT tool. GANT will use the entire Centric 8 suite including mobile apps, across all of their departments to improve product hit rate, shorten lead times and gain better margins.

Chris Groves, CEO of Centric Software, says, “We are honored to have been chosen by GANT to become their partner in PLM and to support their new digital strategy. GANT’s brand represents a commitment to quality and attention to detail, and a spirit of pride in their work that goes all the way back to their origins. We are looking forward to working with GANT to help them to achieve their goal of doubling revenue growth by 2020, and we are excited that our PLM solution will be a crucial part of GANT’s plans.” 

GANT, Inc. (www.gant.com)

GANT is the original American lifestyle brand with European sophistication, offering premium clothing, accessories and home furnishings for men, women and kids. Born in 1949 on the campuses of the American East Coast universities and raised in Europe, GANT enjoys a global presence in over 70 markets, 750 stores and 4,000 selected retailers. Please visit gant.com for more information.

Centric Software, Inc. (www.centricsoftware.com)

From its headquarters in Silicon Valley and offices in capitals around the world, Centric Software develops technologies for the most prestigious names in fashion, retail, footwear, luxury outdoor and consumer goods.  Its flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class promotional planning, product development, sourcing, business planning, quality and collection management functionality, tailored to fast-moving consumer industries. Centric SMB packages provide small businesses with extensive PLM solutions, based on innovative technology and key industry learnings.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion and Apparel PLM.  Red Herring named Centric in its Top 100 Global list in 2013 and 2015.

Centric is a registered trademark of Centric Software. All other product names and brands may be trademarks of their respective owners. 

Copyright 2016 Centric Software, Inc.  All rights reserved.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.