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American Vintage Selects Centric Software Product Lifecycle Management Software

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— French fashion company focuses on speeding time from creative inspiration to product launch —

LOS GATOS, Calif., Sept. 9, 2014 – American Vintage has selected Centric Software, Inc., for its product lifecycle management (PLM) software.

The fast-growing French fashion company will use the Centric 8 PLM software for retail, apparel, footwear, luxury and consumer goods companies to support growth, improve communication throughout the product development lifecycle, and speed elapsed time between product ideation and launch. “The Centric 8 PLM will help ensure that we maintain alignment throughout the organization without losing creativity,” says Michaël Azoulay, founder and CEO of American Vintage.

The Centric 8 PLM solution will replace extensive use of spreadsheets at American Vintage. “Relying on ‘a single version of the truth’ about each product will streamline processes as we scale for growth,” says Azoulay. Moving to PLM will increase efficiency, decrease staff time spent on low-value data entry and administrative tasks, and reduce iterations for samples and prototypes. The PLM software also will help formalize the phases of product development and clarify task assignments, he explains.

American Vintage selected Centric because it is flexible, easy to use and learn, and has a visually appealing interface, according to Azoulay. “Our creative teams at American Vintage understood the interface and are excited to use the Centric 8 solution,” he says. The company also cites Centric’s industry references and team member expertise.

“The Centric 8 PLM solution will be instrumental in helping American Vintage close the gap between product inception and product launch,” says Chris Groves, president and CEO of Centric. “Both Centric and American Vintage share a philosophy of innovation and efficiency, making for a strong business partnership.”

American Vintage (www.am-vintage.com)

American Vintage is a fast-growing French company that creates and markets on-trend womenswear, menswear and accessories. The company’s founder, Michaël Azoulay, is known for reinventing t-shirts and other basics, focusing on simplicity, novelty, ease and movement. Styles, named after American states and cities, incorporate natural fibers and richly colored palettes. The southern France-based company, founded in 2005, posted 2013 revenues of €60 million.

Centric Software, Inc. (www.centricsoftware.com)

Centric Software is a leading provider of product lifecycle management (PLM) software for retail, apparel, footwear, luxury and consumer goods companies. The Centric 8 PLM suite delivers easy-to-use functionality to manage critical, inseparable business processes, including product development, sourcing, business planning, quality management and collection management. Centric 8 implements and delivers value rapidly using an Agile DeploymentSM methodology.

Centric received the Frost & Sullivan 2012 Global Product Differentiation Excellence Award in Retail, Fashion and Apparel Product Lifecycle Management (PLM). Red Herring named Centric to its North America and Global Top 100 lists for 2013. WhichPLM recognized Centric as the overall PLM market leader for fashion in its 2012-2013 Annual Review.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for over six years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like the Annual Review, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.