Aptos advances European growth strategy with appointment of Thilo Freund as General Manager EMEA
Following a shift to a territory-based
London, U.K — Aug. 3, 2021 — Aptos, a
Reporting to Aptos President and COO Steve Towe, Freund will be an integral member of the executive leadership team. He represents the most recent top-tier software executive hired by Aptos, following the previous appointments of new chiefs across finance (David
Freund brings to Aptos more than 20 years of experience at leading multinational software companies, with a majority of that time focused on supporting retailers’
Based in Frankfurt, Germany, Freund has a track re
“Thilo is a strategic and entrepreneurial leader who has a clear customer focus and a history of driving profitable growth for software firms,” said Towe. “With a passion for sales and customer service, Thilo has what it takes to manage the entire Aptos customer journey — from go-to-market strategy and professional services to customer delivery and ongoing customer success. We are delighted to have him join the team and help take Aptos to new heights in Europe.”
With over 1,000 retail brands leveraging Aptos solutions — and about half of those brands located in Europe — Freund arrives at a company that has a strong foundation in the region he will oversee. Still, Freund explains, his interest in Aptos was also fueled by its rising potential.
“The opportunity to work for a company that is investing heavily in its product roadmap — and accelerating those investments to reflect the shifts in post-pandemic retailing — is very exciting,” Freund said. “Aptos is well on its way to becoming the leading global provider of advanced unified commerce solutions and services. I welcome the opportunity to lead that charge in Europe, ensuring at all times that customer success remains our number one priority.”
Reflective of its growth trajectory, Aptos recently shifted to a territory-based
With Grunzweig and Freund
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