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Since our inception, we’ve been providing unbiased, impartial insights to the fashion apparel industry. Here you will find the most recent editorial features, guest blogs, advertorials, downloads and more – all from top experts in the fashion and textile industries.

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    Getting Down to Size

    In her latest piece for WhichPLM, Emma Hayes, womenswear customer fit expert and Founder of At Last, delves further into the industry’s issue with fit when it comes to plus size womenswear – and offers a promising way out. Emma has worked in retail for over 3 decades, with a specific focus on womenswear and lingerie, […]

    What is Wrong with Fast Fashion?

    Dakota Murphey shares her second exclusive for WhichPLM readers this year, and advocates for brands to become more purpose-driven and sustainable in 2021. Dakota has more than a decade of experience in business growth, working independently as a business consultant for a number of years.

    How Fashion Brands Can Act More Sustainably Throughout 2021

    In his first exclusive for WhichPLM, Jacob Lane offers his advice for fashion businesses to act more sustainably in 2021. Jacob is a fashion and lifestyle writer from London, and is about the developments and innovations around sustainability.

    Case Study: How Filson is Reinventing the Supply Chain for the New Digital Era with Gerber

    Download Gerber Technology’s latest case study to find out how Filson is Reinventing the Supply Chain.

    Circular Communities: Re-fashioning the Retail Landscape

    In her second piece for WhichPLM, Annabel Lindsay, Creative Lead & Circular Fashion Specialist for Mindless Mag, writes about the circular economy and our need to embrace it fully, for the good of our industry.

    Ideation 2020: The WhichPLM Report

    Near the end of last year, WhichPLM spoke at and attended Gerber Technology’s marquee event, ideation, which had been reimagined digitally. With the year behind us, we reflect on what ideation 2020 had to say, and what it meant for online industry events in general.

    Fashion: The Great Migration of Values

    Valentin Karabanov is the creative director and founder of digital fashion brand VALENTINS, which operates in the intersection of fashion design, custom made digital projects, digital transformation and 3D fashion education. Valentin has also worked with Browzwear, and has 3 decades of experience in fashion product development for apparel brands and runway designers.

    Analytics, AI & ML: Accelerating PLM Across Fashion’s Value Chain

    In his first piece for 2021, Founder & CEO of WhichPLM Mark Harrop, shares the benefits of using Artificial Intelligence & Machine Learning within PLM. He believes that if PLM vendors accelerate and expand their use of AI it will become, without a doubt, a critical element of any fashion company’s 2021 strategy.

    Fit: the Underserved Attribute of Product

    In his first post for WhichPLM this year, fit expert Mark Charlton explores the competitive advantage that is fit. Mark believes that fit and sizing need to be treated in a similar way to other product attributes (colour, fabric, wash etc.) in order to be fully understood and iterated.

    Six Trends in Fashion Tech for 2021

    Dakota Murphey kicks off 2021 for WhichPLM by exploring some possible trends in fashion technology for this year. Dakota has more than a decade of experience in business growth, working independently as a business consultant for a number of years.

    Happy Holidays 2020 from WhichPLM

    As 2020 draws to a close, we wanted to take this opportunity to send our best wishes to you, our loyal community. It’s no secret that 2020 has been a year for the books – and not in a good way.