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Since our inception, we’ve been providing unbiased, impartial insights to the fashion apparel industry. Here you will find the most recent editorial features, guest blogs, advertorials, downloads and more – all from top experts in the fashion and textile industries.

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    Digital Technologies Transforming the Fashion Industry

    Regular contributor, Dakota Murphey, explores some of the many digital technologies reshaping our industry. Dakota has more than a decade of experience in business growth, working independently as a business consultant for many years.

    Innovations, Trends & Disruptions for Fashion in 2022

    In his final instalment for 2021, WhichPLM’s own Mark Harrop shares his thoughts on some key innovations coming to fashion next year.

    How AI Can Help Resolve Complex Fashion Taxonomies

    In their first guest article for WhichPLM, YesPlz explores the complexities around fashion taxonomy, and how technologies like AI can help combat the challenges we face today. YesPlz has built an AI-powered visual search filter to find the best fashion style for their customers.

    Analytics, AI & ML: Accelerating PLM Across Fashion’s Value Chain

    In his first piece for 2021, Founder & CEO of WhichPLM Mark Harrop, shares the benefits of using Artificial Intelligence & Machine Learning within PLM. He believes that if PLM vendors accelerate and expand their use of AI it will become, without a doubt, a critical element of any fashion company’s 2021 strategy.

    Do you have data you can trust? Preparing for the AI world

    In her first guest post for WhichPLM, Javeria Gauhar Khan of Data Ladder upholds the importance of clean data. When it comes to the implementation of any business-wide system or process – PLM, ERP, AI – the benefits can only be realized if the data you put in is of ample quality.

    How AI, Automation, and Technology are Changing the Industry

    Here, Dakota Murphey, shares her first guest piece with us – a look into the very near future of Fashion. Dakota has more than a decade of experience in business growth, working independently as a business consultant for a number of years.

    Extended Reality: Redefining Fashion

    Originally published on WTiN, today Mark Harrop, WhichPLM Founder & CEO, explores the emerging use of XR in Fashion.

    The Future of Fashion: How AI is Changing the Fashion Retail Industry

    In his first guest post for WhichPLM, Aaron Chi, Digital Marketing Manager for Chain of Demand, explores the current landscape of AI for fashion, and the benefits we’re already realising. Chain of Demand has built an AI-driven solution that helps fashion retailers track and predict sales demand more quickly and accurately than ever before, thereby reducing […]

    Creating Frictionless Commerce for the Sci-Fi Shopper

    In today’s guest post, Darin Archer, CMO at Elastic Path, explores today’s ‘sci-fi shoppers’. Elastic Path has launched a new report on this topic, drawing on data from over 1,000 consumers and 300 B2C brand marketing professionals, entitled “The Sci-Fi Shopper: How to Future Proof Your Brand for the New Customer”.

    Artificial Intelligence, Machine Learning & Design – Combining Logic & Emotion

    In this article Thomas Teger, CPO co-founder of swatchbook gives an outlook on how Artificial Intelligence (AI) and Machine Learning (ML) could impact design and visualization tools to aide designers in their daily design process – not to eliminate their job but rather to give the ability to create better designs faster.

    Debunking the Myths Around AI in Retail

    Sean Brady, President, Americas at Emarsys here shares his second guest post with WhichPLM. Sean explores and debunks some common myths around one of the current buzzwords in fashion: Artificial Intelligence. Emarsys is a provider of marketing software, enabling true one-to-one interactions between marketers and consumers.