Since our inception, we’ve been providing unbiased, impartial insights to the fashion apparel industry. Here you will find the most recent editorial features, guest blogs, advertorials, downloads and more – all from top experts in the fashion and textile industries.
If you’re looking for content on a particular topic, please try our most popular filters below.
In his first piece for 2021, Founder & CEO of WhichPLM Mark Harrop, shares the benefits of using Artificial Intelligence & Machine Learning within PLM. He believes that if PLM vendors accelerate and expand their use of AI it will become, without a doubt, a critical element of any fashion company’s 2021 strategy.
In her first guest post for WhichPLM, Javeria Gauhar Khan of Data Ladder upholds the importance of clean data. When it comes to the implementation of any business-wide system or process – PLM, ERP, AI – the benefits can only be realized if the data you put in is of ample quality.
Here, Dakota Murphey, shares her first guest piece with us – a look into the very near future of Fashion. Dakota has more than a decade of experience in business growth, working independently as a business consultant for a number of years.
In his first guest post for WhichPLM, Aaron Chi, Digital Marketing Manager for Chain of Demand, explores the current landscape of AI for fashion, and the benefits we’re already realising. Chain of Demand has built an AI-driven solution that helps fashion retailers track and predict sales demand more quickly and accurately than ever before, thereby reducing […]
In today’s guest post, Darin Archer, CMO at Elastic Path, explores today’s ‘sci-fi shoppers’. Elastic Path has launched a new report on this topic, drawing on data from over 1,000 consumers and 300 B2C brand marketing professionals, entitled “The Sci-Fi Shopper: How to Future Proof Your Brand for the New Customer”.
In this article Thomas Teger, CPO co-founder of swatchbook gives an outlook on how Artificial Intelligence (AI) and Machine Learning (ML) could impact design and visualization tools to aide designers in their daily design process – not to eliminate their job but rather to give the ability to create better designs faster.
Sean Brady, President, Americas at Emarsys here shares his second guest post with WhichPLM. Sean explores and debunks some common myths around one of the current buzzwords in fashion: Artificial Intelligence. Emarsys is a provider of marketing software, enabling true one-to-one interactions between marketers and consumers.
In today’s guest post, Sal Visca, CTO of Elastic Path, shares some advice on how to leverage voice assistants and chatbots effectively. Elastic Path’s flexible enterprise commerce software seamlessly brings omnichannel e-commerce directly into marketing clouds and experience management platforms.
Originally running in our 7th Edition Report, ex-Editor, reporter and contributor to WhichPLM, Ben Hanson, discusses the theme of ‘intelligence’. This piece accompanies a dedicated series from Ben around intelligence, A.I, and data-driven design and development in retail – all of which you can find in our 7th Edition.