Home Articles



Since our inception, we’ve been providing unbiased, impartial insights to the fashion apparel industry. Here you will find the most recent editorial features, guest blogs, advertorials, downloads and more – all from top experts in the fashion and textile industries.

If you’re looking for content on a particular topic, please try our most popular filters below.

    Extended Reality: Redefining Fashion

    Originally published on WTiN, today Mark Harrop, WhichPLM Founder & CEO, explores the emerging use of XR in Fashion.

    Creating Frictionless Commerce for the Sci-Fi Shopper

    In today’s guest post, Darin Archer, CMO at Elastic Path, explores today’s ‘sci-fi shoppers’. Elastic Path has launched a new report on this topic, drawing on data from over 1,000 consumers and 300 B2C brand marketing professionals, entitled “The Sci-Fi Shopper: How to Future Proof Your Brand for the New Customer”.

    Who Will Build Our Future?

    In his first guest piece for WhichPLM, Gwan Yip, CEO & Co-founder of Code & Craft, takes us into the world of Mixed Reality.

    Conversations: Gwan Yip, Code & Craft

    At the start of the year, Gwan Yip, CEO & Co-founder of Code & Craft, had a chat with our CEO. Gwan is a seasoned technologist with experience in VR, AR & MR design and development, online marketing, e-commerce, user experience design and web development. He discussed VR and AR at great length and with […]

    A Year In Review: Retail Tech

    In her last piece for WhichPLM for this year, Elizabeth Shobert, Director of Marketing & Digital Strategy for StyleSage, shares the company’s recap for 2017, and takes a look into the collaboration necessary for next year.

    WTiN Report: Inaugural Textile 4.0 Conference provides digital vision

    WhichPLM’s own Mark Harrop has recently returned from his role as keynote speaker at WTiN’s first Textile 4.0 conference. Here, Tansy Fall, Editor of Industry Digitalisation for the World Textile Information Network, reviews the conference, which took place in Amsterdam from 25-26 October 2017. The programme explored the potential impact of Industry 4.0 and IoT […]

    Conversations: Jade Huang, StyleSage

    Jade Huang, Co-founder & CEO of analytical ‘virtual assistant’ platform, StyleSage, took some time out in early August to chat to us and share her story thus far, and her views for the future. Jade’s experience in design, technology, and business shines through in this exclusive piece – as does the depth and rapid development […]

    PLM Mobility: Reshaping the Foundation of A Modern Fashion Business

    In their latest exclusive for WhichPLM, Visual Next discusses the changing face of fashion, and how PLM mobility is becoming a must for entire supply chains. This piece addresses common concerns around mobile PLM, and integrated future of PLM and other systems. Visual Next is a Montreal-based software development company specializing in Apparel specific Enterprise […]

    Conversations: Ted Mann, Slyce

    Earlier this year, Ted Mann, CEO of Slyce, was kind enough to have a chat with WhichPLM. Slyce works in visual search, image and product recognition and operates multiple apps for retailers and brands to utilise. Ted spoke with us about the different facets of the business; the capabilities of Slyce’s technology, and his desire […]

    Fashion Imagery in the Next Dimension

    In his latest exclusive for WhichPLM, resident expert Eric Fulmer (VP Operations & Strategic Growth at Capture Integration), explores fashion imagery from the visual content perspective. He explores the relationship between designer and technologist – a relationship in need of deeper collaboration.

    PTC’s LiveWorx 2017: the WhichPLM Report

    Our CEO has recently returned from taking part in the multi-day LiveWorx event, from PTC. This year’s conference took place in Boston, MA, hosting over five thousand attendees, with thousands more live streaming online. This is Mark Harrop’s exclusive coverage on 4 days of digital transformation!