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Since our inception, we’ve been providing unbiased, impartial insights to the fashion apparel industry. Here you will find the most recent editorial features, guest blogs, advertorials, downloads and more – all from top experts in the fashion and textile industries.

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    Ecommerce Fashion and the Binary Feedback Loop

    In her latest piece for WhichPLM, Emma Hayes, womenswear customer fit expert and Founder of At Last, delves further into the industry’s issue with fit, specifically with ecommerce. Emma hopes much more attention will be given to the reasons why apparel is being sent back as unsuitable in the near-future.

    Getting Down to Size

    In her latest piece for WhichPLM, Emma Hayes, womenswear customer fit expert and Founder of At Last, delves further into the industry’s issue with fit when it comes to plus size womenswear – and offers a promising way out. Emma has worked in retail for over 3 decades, with a specific focus on womenswear and lingerie, […]

    Fit: the Underserved Attribute of Product

    In his first post for WhichPLM this year, fit expert Mark Charlton explores the competitive advantage that is fit. Mark believes that fit and sizing need to be treated in a similar way to other product attributes (colour, fabric, wash etc.) in order to be fully understood and iterated.

    How Do You Measure Fit Success?

    Today fit expert Mark Charlton discusses the barriers to fit success if we continue down our industry’s current path. He shares his view of a world with lower product returns, higher inventory management, and satisfied, brand loyal consumers.

    2020: Not a Good Year for Dinosaurs

    In her latest piece for WhichPLM, Emma Hayes, Womenswear customer fit expert and Founder of At Last, delves further into the industry’s issue with fit when it comes to plus size womenswear – specifically, in light of the current global climate.

    Womenswear Fit: The Giant Leap Forward

    Here, Emma Hayes shares with us all her fantastic argument for why the time for changing apparel fit – and radically so – is now. Out of the wreckage of COVID-19, consumers might just be able to see beyond established, out-dated habits into a much more promising and cohesive fit future.

    Plus Size Fashion: the Shape of Fit to Come

    In her first exclusive for 2020, Emma Hayes, womenswear customer fit expert and Founder of At Last, delves further into the industry’s issue with fit when it comes to plus size womenswear. Emma has worked in retail for over 3 decades, with a specific focus on womenswear and lingerie, and is fascinated by bodyshape diversity.

    Data: the New Gold

    In his first piece for 2020, fit expert Mark Charlton discusses individual fit preference in a consumer-centric era. Understanding and predicting fit preference, Mark believes, is key to solving the problem of apparel fit.

    Forget Returns Reduction, it’s Time for Returns Prevention (i.e. the Ideal Model)

    In today’s guest post, Greg Moore, CEO of BodyBlock AI, shares his ideal model for strategic returns prevention. Greg is a corporate visionary with nearly 15 years’ experience in applying innovative technology to key business verticals for increasing profits and enhancing consumer experience.

    The Call for High Quality 3D Technology

    In their first guest post for WhichPLM, Figure Forms, based in Cape Town, South Africa share the benefits that fitting mannequins and high-quality 3D avatars can bring to brands and retailers in the fashion industry. Figure Forms is a leading manufacturer of professional dress forms and industrial fit mannequins.

    Fashion’s Broken Mirror

    In her last exclusive for WhichPLM this year, Emma Hayes, womenswear customer fit expert and Founder of At Last, explores the issues in our current sizing landscape. Emma has worked in retail for over 3 decades, with a specific focus on womenswear and lingerie, and is fascinated by bodyshape diversity.