Home Articles

Articles

Articles

Since our inception, we’ve been providing unbiased, impartial insights to the fashion apparel industry. Here you will find the most recent editorial features, guest blogs, advertorials, downloads and more – all from top experts in the fashion and textile industries.

If you’re looking for content on a particular topic, please try our most popular filters below.

    Plus Size Fashion: the Shape of Fit to Come

    In her first exclusive for 2020, Emma Hayes, womenswear customer fit expert and Founder of At Last, delves further into the industry’s issue with fit when it comes to plus size womenswear. Emma has worked in retail for over 3 decades, with a specific focus on womenswear and lingerie, and is fascinated by bodyshape diversity.

    Data: the New Gold

    In his first piece for 2020, fit expert Mark Charlton discusses individual fit preference in a consumer-centric era. Understanding and predicting fit preference, Mark believes, is key to solving the problem of apparel fit.

    Forget Returns Reduction, it’s Time for Returns Prevention (i.e. the Ideal Model)

    In today’s guest post, Greg Moore, CEO of BodyBlock AI, shares his ideal model for strategic returns prevention. Greg is a corporate visionary with nearly 15 years’ experience in applying innovative technology to key business verticals for increasing profits and enhancing consumer experience.

    The Call for High Quality 3D Technology

    In their first guest post for WhichPLM, Figure Forms, based in Cape Town, South Africa share the benefits that fitting mannequins and high-quality 3D avatars can bring to brands and retailers in the fashion industry. Figure Forms is a leading manufacturer of professional dress forms and industrial fit mannequins.

    Fashion’s Broken Mirror

    In her last exclusive for WhichPLM this year, Emma Hayes, womenswear customer fit expert and Founder of At Last, explores the issues in our current sizing landscape. Emma has worked in retail for over 3 decades, with a specific focus on womenswear and lingerie, and is fascinated by bodyshape diversity.

    Automation and Personalization Can Go Hand-in-Hand

    Made-to-measure quality at the tempo of technology. In today’s guest post, Gerber Technology explores the increasing trend of made-to-measure personalization, and how it’s an absolute ‘must’.

    3D Doesn’t Help with Sizing Strategies, Data Does

    In today’s guest post, Greg Moore, CEO of BodyBlock AI, shares the importance of sizing data for the apparel market. Greg is a corporate visionary with nearly 15 years’ experience in applying analytics to key business verticals for increasing returns.  

    Fashion Fit and the Returns Covenant

    Following on from her last exclusive for WhichPLM, Emma Hayes, womenswear customer fit expert and Founder of At Last, explores the issue we have with fit and returns – especially as it relates to the plus size sector.

    Why Sizing Needs a Global Revolution

    In their first guest post for WhichPLM, Elias and Anna Maria of TrueSize explore the need for a global sizing revolution. Elias Oberlechner is the Head of Fashion & Technology at Truesize (an AMB brand); Anna Maria Brunnhofer is Founder & CEO.

    Fashion Trends are Reciprocal, but is the Fashion Supply Chain?

    Here WhichPLM’s fit expert, Mark Charlton, shares his views on the changing ways apparel is manufactured in fashion, and what the future could look like.

    Free Postage: Fashion’s Big, Bad Idea

    In today’s guest post, Emma Hayes, womenswear customer fit expert and Founder of At Last, shines a light into the hole we seem to have created for ourselves with free postage. Emma has worked in retail for over 3 decades, with a specific focus on womenswear and lingerie, and is fascinated by bodyshape diversity.