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Since our inception, we’ve been providing unbiased, impartial insights to the fashion apparel industry. Here you will find the most recent editorial features, guest blogs, advertorials, downloads and more – all from top experts in the fashion and textile industries.

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    Inclusive Sizing & Transparent Costing

    In his latest post for WhichPLM, fit expert Mark Charlton explores the issues around men’s “big & tall” apparel offerings, and how behind the ranges are when compared to women’s “plus size” offerings.

    Hiding in Plain Sight

    In her latest piece for WhichPLM, Emma Hayes, womenswear customer fit expert and Founder of At Last, shares her expertise on customer denial when it comes to apparel fit – in particular, when it comes to plus-size womenswear.

    Fit is a Facet of Consumer Experience

    In his latest post for WhichPLM, fit expert Mark Charlton explores the ever-changing consumer experience around fit. He adds some more requirements to his previously coined role of Chief Fit Officer, and pushes the important of a good fit experience.

    Fashion’s Primacy of Preference

    In her latest piece for WhichPLM, Emma Hayes, womenswear customer fit expert and Founder of At Last, shares the issues our industry has with accepting consumer preference, and how technology can help going forward.

    Fit-ernet of things (FoT)

    In his latest post for WhichPLM, fit expert Mark Charlton explores what he has coined the ‘Fit-ernet of Things’. Mark believes that, in order to really predict fit preferences, a foundation of connected individual data needs to be collected, analysed and used.

    Ecommerce Fashion and the Binary Feedback Loop

    In her latest piece for WhichPLM, Emma Hayes, womenswear customer fit expert and Founder of At Last, delves further into the industry’s issue with fit, specifically with ecommerce. Emma hopes much more attention will be given to the reasons why apparel is being sent back as unsuitable in the near-future.

    Getting Down to Size

    In her latest piece for WhichPLM, Emma Hayes, womenswear customer fit expert and Founder of At Last, delves further into the industry’s issue with fit when it comes to plus size womenswear – and offers a promising way out. Emma has worked in retail for over 3 decades, with a specific focus on womenswear and lingerie, […]

    Fit: the Underserved Attribute of Product

    In his first post for WhichPLM this year, fit expert Mark Charlton explores the competitive advantage that is fit. Mark believes that fit and sizing need to be treated in a similar way to other product attributes (colour, fabric, wash etc.) in order to be fully understood and iterated.

    How Do You Measure Fit Success?

    Today fit expert Mark Charlton discusses the barriers to fit success if we continue down our industry’s current path. He shares his view of a world with lower product returns, higher inventory management, and satisfied, brand loyal consumers.

    2020: Not a Good Year for Dinosaurs

    In her latest piece for WhichPLM, Emma Hayes, Womenswear customer fit expert and Founder of At Last, delves further into the industry’s issue with fit when it comes to plus size womenswear – specifically, in light of the current global climate.

    Womenswear Fit: The Giant Leap Forward

    Here, Emma Hayes shares with us all her fantastic argument for why the time for changing apparel fit – and radically so – is now. Out of the wreckage of COVID-19, consumers might just be able to see beyond established, out-dated habits into a much more promising and cohesive fit future.