Since our inception, we’ve been providing unbiased, impartial insights to the fashion apparel industry. Here you will find the most recent editorial features, guest blogs, advertorials, downloads and more – all from top experts in the fashion and textile industries.
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In today’s guest post, Darin Archer, CMO at Elastic Path, explores today’s ‘sci-fi shoppers’. Elastic Path has launched a new report on this topic, drawing on data from over 1,000 consumers and 300 B2C brand marketing professionals, entitled “The Sci-Fi Shopper: How to Future Proof Your Brand for the New Customer”.
In his first guest post for WhichPLM, David Rogers, Marketing Manager for Blue Bite, unpacks the benefits of near-field communication in fashion. Blue Bite’s patented platform empowers creators to build dynamic digital experiences and channel them through physical items using technologies like NFC, QR and geofencing.
Originally running in our 6th Edition Report, ex-Editor, reporter and contributor to WhichPLM, Ben Hanson, discusses cyber security. This piece accompanies a dedicated IoT series from Ben, all of which you can find in our 6th Edition.
Originally running in our 6th Edition Report, ex-Editor, reporter and contributor to WhichPLM, Ben Hanson, discusses the Internet of Things in Retail. This piece accompanies a dedicated IoT series from Ben, all of which you can find in our 6th Edition. Very few people would argue that the Internet has irreversibly changed retail. E-commerce is […]
Earlier this month, Chris Roselli, CEO, THE.LAND took some time out to chat with our Editor about his newest endeavour. An expert in user environments, Chris shared his views on multiple aspects of our current digital landscape, with particular reference to influencers, social media, consumer experiences and last month’s CES event. He and Lydia spoke […]
Shoshana Burgett, Director of Corporate Strategy for X-Rite Pantone, shares her second piece with WhichPLM today, in which she discusses the AoT (Array of Things) as it relates to the consumer packaged goods and retail, footwear and apparel (RFA) industries. Shoshana is responsible for leading X-Rite Pantone’s Voice of the Customer (VOC) initiative across all industries, […]
We are delighted to offer our community the opportunity to download WhichPLM’s ‘6th Edition’ Report free of charge! Available in PDF format or in print, our 2016 publication contains features on PLM and the Internet of Things (including an exclusive interview with IoT inventor, Kevin Ashton), detailed profiles of key players in the PLM and IoT sectors, […]
WhichPLM’s own Mark Harrop has recently returned from his role as keynote speaker at WTiN’s first Textile 4.0 conference. Here, Tansy Fall, Editor of Industry Digitalisation for the World Textile Information Network, reviews the conference, which took place in Amsterdam from 25-26 October 2017. The programme explored the potential impact of Industry 4.0 and IoT […]
In his latest digital exploration, WhichPLM’s own Mark Harrop shares his thoughts on blockchain, the IoT, PLM, and the consumer as each relates to the modern supply chain. Since PLM entered the retail, footwear and apparel (RFA) industry around the turn of the millennium, I have to admit that I’m disappointed at the lack of […]