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Since our inception, we’ve been providing unbiased, impartial insights to the fashion apparel industry. Here you will find the most recent editorial features, guest blogs, advertorials, downloads and more – all from top experts in the fashion and textile industries.

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    Keeping Up With The Kids: Today’s Teen Market Opportunity

    In her second piece for 2019, frequent contributor Elizabeth Shobert shares her advice on tackling Generation Z. Elizabeth is Director of Marketing & Digital Strategy at StyleSage – an intelligence business, founded on the idea and mission that we can all do better, and that technology has the power to enable smarter decision-making.

    A Year In Review: Retail Tech

    In her last piece for WhichPLM for this year, Elizabeth Shobert, Director of Marketing & Digital Strategy for StyleSage, shares the company’s recap for 2017, and takes a look into the collaboration necessary for next year.

    Marketing & PLM

    In their second guest article for WhichPLM, Manner Solutions explores the value of PLM and its impact on marketing and customer engagement. Michael S. Robinson shares his first-hand experiences as a Marketing and Communications professional where PLM knowledge helped influence marketing strategy, execution, and performance measurements. He also imparts his accounts of when the lack of […]

    The Future is Bright for e-Commerce Apparel Fit

    In WhichPLM’s second piece for 2017, and his second exclusive article for us, Mark Charlton continues his discussion surrounding fit in our industry. Here, Mark explores the changing role of the retail associate with regards to fit, and what disruptive technologies will bring to the future of fit.

    Reinventing Interiors; a digital transformation

    In her latest exclusive piece for WhichPLM, resident digital printing Expert, Debbie McKeegan, explores the effect of digital printing on an industry with many similarities to that of Fashion: the Interiors sector. Debbie pays close attention to wallpapers here.

    The Future of Retail for Fashion: starting now!

    Susan Olivier, VP Consumer Goods & Retail Industry Solutions at Dassault Systèmes, shares an exclusive article with WhichPLM, exploring the future of Fashion from a retail and technological standpoint – a future adapting to the changing behavior of consumers. 

    Turning RFA PLM on its head

    In Mark Harrop’s latest article he breaks down his views on PLM for our industry, and what the term really means.

    Improving Color Across Suppliers

    Shoshana Burgett, Director of Corporate Strategy for X-Rite Pantone, shares her first piece with WhichPLM, in which she discusses the importance of color standards, and the many challenges surrounding color.

    True Sustainability

    In his first featured article with us, Yotam Solomon explores ‘true sustainability’, looking at the basics of renewable versus recyclable for the average consumer, and sharing his views on fashion production. Yotam is a fashion designer and product developer focusing on cradle-to-cradle innovation in apparel and footwear, and sits on our Expert panel as a […]

    The Future is Always Now; Evolving Lifecycles in Fashion

    Jo Conlon & Andrew Taylor, both Senior Lecturers at the University of Huddersfield, share their first exclusive guest blog with us. The duo discusses the education around technology in fashion, and the journey UoH has undergone to add PLM to the curriculum, as well as their plans to blur the lines between higher education and […]

    WhichPLM on Tour: Nottingham Trent

    WhichPLM’s Founder & CEO, Mark Harrop, was recently invited to hold a guest lecture at Nottingham Trent University – his second lecture in as many weeks. Mark shared his expertise with 150 students on the Fashion Management course.