In her latest piece for us, Dakota Murphey explores creative marketing in Fashion. In order for a brand to stay relevant, stay ahead of their competition, and continually market their products and services in the best possible way, argues Dakota, businesses have to be thinking outside the box.
Fortune Favors the Bold in 2022. In early 2022, we are seeing a continuation of the challenges triggered and exacerbated by the pandemic last year.
In her latest piece for WhichPLM, regular contributor Dakota Murphey, shares some of the ways and technologies that independent fashion businesses are using to harness new customers, whilst keeping their current ones loyal.
Knowing your niche is essential to delivering a great omnichannel experience. Regular contributor, Dakota Murphey, breaks down her tips.
Building on his articles around sustainability in fashion, Prasham Kamdar, Managing Partner of Ptex Solutions, delves further into the newly-coined BOP (Bill of Process).
As part of The Interline’s interview series, Mark Harrop was recently joined by Eric Liu and Danny Reinfeld of Style3D.
Regular contributor, Dakota Murphey, explores some of the many digital technologies reshaping our industry. Dakota has more than a decade of experience in business growth, working independently as a business consultant for many years.
In his first post for 2022, fit expert Mark Charlton explores the (much needed) rise of all-gender apparel, and how this is accelerating shape-based fit.
Regular contributor, Dakota Murphey, shares with us her first piece for 2022. Dakota has more than a decade of experience in business growth, working independently as a business consultant for a number of years.