Home Press release Auchan China Successfully Deploys PLM, Allocation and Store Replenishment Solutions from TXT Retail, an Aptos Company

Auchan China Successfully Deploys PLM, Allocation and Store Replenishment Solutions from TXT Retail, an Aptos Company


ATLANTA, Dec. 14, 2017 TXT Retail, an Aptos Company, today announced that Auchan China has successfully deployed TXTPLM and TXTPlanning (Allocation and Replenishment) for all of its stores and across the complete range of its apparel and footwear products.

This success paves the way to the second phase of the project in which Auchan China will implement TXT Retail’s merchandise financial planning and in-season management capabilities, thus covering the full spectrum of its processes, from design to delivery, with TXT Retail Merchandise Lifecycle Management.

With 80 hypermarkets and a growing business confronted by the increased volatility of demand, a strong call for localization and a need for speed in planning and execution, Auchan China recognized the value of adopting a complete, end-to-end platform capable of integrating any aspect of design, product development, planning and delivery into a single environment.

“By selecting TXT Retail, we have selected a corporate platform and a transformational partner,” states Emmanuel Fondeville, Director of Efficiency – China, Auchan Retail. “The TXT Retail solution helps integrate the work of different functions, while further increasing responsiveness of merchandise management as a whole. The recent go-live of TXT Retail PLM, Allocation and Replenishment is a great achievement; it gives us the key ability to speed up innovation, while closely integrating product development and buying with our daily planning activities.”

With TXTPLM, the objectives defined by category managers become input to the designers who create new styles in full alignment with these business guidelines, while providing support to the buying office which handles product costing and packaging specifications. TXTPLM and TXTPlanning are fully integrated with Auchan’s existing ERP system driving allocation and replenishment to all stores and for over 100,000 SKUs.

“In PLM we create, centralize and can share all product information, internally and with suppliers throughout China. The integration and synergies with Planning are tight and pretty unique, because as soon as the product is created in PLM, it is visible to the Planning office who will select the best locations, and determine the quantities that maximize service, margins and inventory balances,” adds Fondeville.

“We are proud to support Auchan China with our end-to-end merchandise lifecycle management solution,” said Zaki Hassan, Regional Vice President Asia at TXT Retail, an Aptos Company. “This go-live with a prominent tier-1 retailer in mainland China marks another important milestone for TXT Retail as we keep developing our presence and customer base in Asia.”

The TXT Retail solution is fully localized in Chinese and is being adopted by over 130 users, including category managers, designers, buyers, planners, stock managers inside the company and selected external suppliers.

Auchan China is applying the TXT AgileFit deployment methodology, which provides reference processes and a full set of documentation that accelerates deployments and time to benefits.

About Aptos “Engaging Customers Differently”

In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that Engaging Customers Differently™ is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 1,000 retail brands rely upon our Singular Commerce™ platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more: www.aptos.com

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Aptos, the Aptos logo, “Engaging Customers Differently” and “Singular Commerce” are trademarks of Aptos, Inc. TXT is a trademark of TXT e-Solutions S.p.A. used by Aptos under license. All other trademarks referenced are the property of their respective owners.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.