Home Press release Augusta Sportswear Brands Signs with DeSL

Augusta Sportswear Brands Signs with DeSL


Augusta Sportswear Brands selects DeSL’s PLM to accelerate speed-to-market capabilities.

(San Francisco Bay Area, California, August 16, 2019) Discover e-Solutions Ltd. (DeSL) is the leading provider of Product Lifecycle Management software and Color Lifecycle Management solutions for the fashion, apparel, footwear, accessories, and textile sectors.

DeSL is pleased to announce its partnership with Augusta Sportswear Brands. Founded in 1977, Augusta Sportswear Brands is recognized as a top name for designing, manufacturing, and producing full-lines of performance and athletic apparel and uniforms.

The growing demand for new product development and faster speed-to-market pressure led Augusta Sportswear Brands to seek out a robust software solution to fit its increasing requirements. After an exhaustive search of potential vendors, DeSL was selected as a partner. The implementation encompasses a wide set of tools beginning with DeSL’s Product Lifecycle Management and is backed by Supplier Relationship Management, Enterprise Business Intelligence, and Ai Plug-in modules.

Upon signing Elicia Riley Dorn, Director of Product Design, stated, “We are very excited about our new partnership with DeSL. The process of looking for a new PLM solution began when we realized our current system couldn’t handle our needs as a rapidly growing company. DeSL’s PLM is equipped with tools such as Adobe Plug-in, line planning, and supplier relationship management—to name a few—that will allow us to become faster and more collaborative both internally and externally.” Libby Trentadue, Sr. Product Line Manager, followed up, “And when we are ready to grow PLM into other teams, within our business, we can work directly with DeSL versus finding another source.”

DeSL’s complete PLM solution delivers a true web-based, real-time, collaborative framework specifically aimed at reducing development time. With the signing now complete, DeSL is ready to begin the strategic implementation process with Augusta Sportswear Brands’ team.

DeSL is revolutionizing the way Augusta Sportswear Brands approaches the design and development processes. To learn more about DeSL’s solutions and how your business can benefit, visit DeSL or request a demo with a DeSL representative.

About DeSL (www.desl.net)

DeSL is a global company delivering integrated web-based solutions for the Fashion, Apparel, Textile, and Footwear sectors. DeSL solutions span the widest range of business processes relevant to today’s progressive and forward-thinking companies. Based in Cardiff, Wales, with locations in New York, NY, and San Francisco, CA, in 2002, we are one of few companies to deliver solutions built entirely using Microsoft.Net, and our quality and standards have been externally tested and verified. Our extensive applications include ERP, PLM, Color Lifecycle Management (CLM)™, SRM and eCommerce modules, designed specifically for fashion and footwear companies operating in retail, wholesale, and manufacturing sectors.

About Augusta Sportswear Brands (www.augustasportswear.com)

Augusta Sportswear Brands is a leading designer, manufacturer, and marketer of innovative high-performance activewear and spiritwear for teams, coaches, athletes, and fans. Together, the five brands – Augusta Sportswear, Holloway, Russell Athletic, High Five and now Pacific Headwear – combine to form the largest supplier of youth to adult team uniforms in the industry. Augusta is driven by a mission to inspire a physically fit lifestyle, healthy families and connected communities.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.