Jaana Jatyri is the Founder & CEO of trend forecasting agency: Trendstop. In her first guest article with WhichPLM she discusses the importance of trend visibility, and how Trendstop tracks emerging trends. Jaana also serves as one of WhichPLM’s Experts.
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Jaana Jätyri is the founder and CEO of Trendstop trend forecasting agency. Jaana started her career as an intern with Mark Harrop, and went on to set up the first business to sell PLM integrated design libraries to companies such as Marks & Spencer and River Island. Today Trendstop is the world leader in sales driven, business strategic fashion and lifestyle trend forecasting. Clients include Karl Lagerfeld, Tommy, Inditex Group, H&M, Hugo Boss, House of Fraser.