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Lucy Royle

Lucy Royle is a Fashion Design graduate of the University of Leeds and became a devoted advocate of CAD and Adobe Illustrator during a sportswear design internship with Reebok. Following graduation, Lucy went on to work as a womenswear designer for Superdry where she pioneered the Superdry Sport product category. She now works as a freelance designer.With her industry experience, Lucy is passionate about working with others, sharing her knowledge - at both professional and student level - and continuing to learn herself. Lucy contributes regularly to WhichPLM, reflecting on how the designers' role within the industry is evolving in light of new technologies. As consumer demand for newness increases, Lucy is looking at how more organised and efficient working practices at design level - particularly in the use of Adobe Illustrator - make for establishing solid foundations within the product supply chain.This year, Lucy has launched a blogging and tutorial website dedicated to designers as a platform to impart knowledge of good design habits (http://fashionsketchstudio.com/). Lucy lives in the Cotswolds with her partner, Jonny.

The Digital Moodboard

Lucy Royle shares her fifth exclusive article with WhichPLM here, exploring the moodboard; as a self-confessed lover of the physical moodboard, Lucy shares the benefits of a digital one. In her first instalment in this series she explored ‘The Pencil Revolution’ and the transformative ways of working for designers in our industry; in the second […]

Why we should start using Adobe Illustrator more efficiently

Lucy Royle shares her third exclusive article with WhichPLM here. In her first instalment in this series she explored ‘The Pencil Revolution’ and the transformative ways of working for designers in our industry; in the second piece, she delved into the world of 3D and what it means to designers

3D; what’s it all about?

Lucy Royle shares her second exclusive article with WhichPLM here. In her first instalment in this series she explored ‘The Pencil Revolution’ and the transformative ways of working for designers in our industry; in this second piece, she delves into the world of 3D.

‘The Pencil Revolution’ and the future of design and illustration

Lucy Royle shares her first exclusive article with WhichPLM, in which she discusses the transformative ways of working for designers in our industry – from paper and pencil to CAD and beyond. Lucy is a fashion designer with extensive experience working for global brands.