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Mark Charlton

With more than 20 years’ experience in the apparel industry, Mark Charlton is a technical leader who has worked with manufacturers, trading companies, direct-to-consumer retailers,omni-channel national and global brands. His key focus is product groups from M2M tailoring to lingerie and everything in-between. He has an uncompromising approach to understanding the complexities of apparel fit, both on a consumer and global level. Additionally, Mark has a proven record of driving and implementing organizational and process change from corporate teams throughout the global supply chain.

The Rebirth of Bespoke

In his fourth exclusive piece for WhichPLM, Mark Charlton continues his discussion surrounding fit in our industry. Here, Mark discusses the rebirth of the bespoke industry, and technology’s part in this. I have a passion for great fitting apparel and for over 20 years I have been helping brands fit apparel, understand sizing constructs and […]

A Fit Guru’s Guide to Customization

In his third piece in an exclusive series for WhichPLM, fit expert Mark Charlton explores customisation, mass production and made-to-measure. He qualifies the difference between bespoke and customisation, and shares how he believes brands and retailers should approach their models.

The Future is Bright for e-Commerce Apparel Fit

In WhichPLM’s second piece for 2017, and his second exclusive article for us, Mark Charlton continues his discussion surrounding fit in our industry. Here, Mark explores the changing role of the retail associate with regards to fit, and what disruptive technologies will bring to the future of fit.

Why is it so hard to make apparel that fits?

In his first exclusive article for WhichPLM, Mark Charlton discusses the problem our industry has with fit. Mark has an uncompromising approach to understanding the complexities of apparel fit, both on a consumer and global level, and sits on WhichPLM’s Expert Board.