In his latest post for WhichPLM, fit expert Mark Charlton explores the ever-changing consumer experience around fit. He adds some more requirements to his previously coined role of Chief Fit Officer, and pushes the important of a good fit experience.
In his latest post for WhichPLM, fit expert Mark Charlton explores what he has coined the ‘Fit-ernet of Things’. Mark believes that, in order to really predict fit preferences, a foundation of connected individual data needs to be collected, analysed and used.
In his first post for WhichPLM this year, fit expert Mark Charlton explores the competitive advantage that is fit. Mark believes that fit and sizing need to be treated in a similar way to other product attributes (colour, fabric, wash etc.) in order to be fully understood and iterated.
Today fit expert Mark Charlton discusses the barriers to fit success if we continue down our industry’s current path. He shares his view of a world with lower product returns, higher inventory management, and satisfied, brand loyal consumers.
Here WhichPLM’s fit expert, Mark Charlton, shares his views on the changing ways apparel is manufactured in fashion, and what the future could look like.
Here WhichPLM’s fit expert, Mark Charlton, shares his views on fit in relation to department stores – and what they might have been getting right all along…