Here WhichPLM’s fit expert, Mark Charlton, shares his views on the changing ways apparel is manufactured in fashion, and what the future could look like.
Here WhichPLM’s fit expert, Mark Charlton, shares his views on fit in relation to department stores – and what they might have been getting right all along…
In his first exclusive for 2018, WhichPLM’s fit expert, Mark Charlton, discusses how simple brand communication can help the fit challenge in fashion. We all know a great fit when we find one; in business we all understand fit is a competitive advantage. So why is it so hard to find a fit that fits […]
In his latest exclusive for us, fit expert Mark Charlton discusses the recent obsession with re-designing the fitting room experience, and shares his plea for fit intent. I have a passion for great fitting apparel and for over 20 years I have been helping brands fit apparel, understand sizing constructs and globalize fit offerings. In […]
In his fourth exclusive piece for WhichPLM, Mark Charlton continues his discussion surrounding fit in our industry. Here, Mark discusses the rebirth of the bespoke industry, and technology’s part in this. I have a passion for great fitting apparel and for over 20 years I have been helping brands fit apparel, understand sizing constructs and […]
In his third piece in an exclusive series for WhichPLM, fit expert Mark Charlton explores customisation, mass production and made-to-measure. He qualifies the difference between bespoke and customisation, and shares how he believes brands and retailers should approach their models.