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Mark Harrop

Mark Harrop is the founder and Managing Director of WhichPLM. During a career that has spanned more than four decades, Mark has worked tirelessly to further the cause of PLM – providing the unbiased, expert advice that has enabled some of the world’s best known retailers, brands and manufacturers achieve efficiency savings across their entire supply chain through informed technology investments.

Choosing a PLM That Best Meets Your Company Needs and Budget

Originally published in our PLM Buyer’s Guide 2020, we believe this piece deserves a post of its own. Our CEO & Founder, Mark Harrop, shares some commonly asked questions when it comes to starting out on a PLM journey – along with our answers. 

Multi-Tenant PLM Platform​s: a Breakdown

Following on from his recent exclusive, WhichPLM’s own Mark Harrop discusses the rise of multi-tenant PLM and how the solution(s) differ from single-tenant PLM offerings. He takes an objective look, and shares the challenges with implementing both options.

Teaching PLM to Become Intelligent

Here, WhichPLM’s Founder & CEO, Mark Harrop, explores the changing world of Artificial Intelligence as it relates to PLM – and, more specifically, how PLM can harness AI going forward.

Snapshot: 3D to PLM Integration

Since our inception, one of WhichPLM’s key objectives has been to portray an accurate view of the current fashion technology landscape, which has been focused predominantly on PLM.

Extended Reality: Redefining Fashion

Originally published on WTiN, today Mark Harrop, WhichPLM Founder & CEO, explores the emerging use of XR in Fashion.

Virtual Design & Development; Today’s Norm

In his fourth exclusive this year, our Founder & CEO, Mark Harrop, explores the world of virtual design & development – specifically, 3D and scanning.

The Future is Today

In his third exclusive this year, our Founder & CEO, Mark Harrop, builds on his last piece about the future of fashion. Spanning a more than four-decade long career in fashion, he continues to draw on the previous digital innovations our industry has seen.

The Next Digital Chapter for Fashion

In his second exclusive this year, our Founder & CEO, Mark Harrop, shares his thoughts on the near-term future of our industry. Spanning a more than four-decade long career in fashion, he also draws on the previous ‘digital chapters’ our industry has seen.

Looking Back & Moving Forward

In his first exclusive this year, our Founder & CEO, Mark Harrop, shares his thoughts on what we should be focusing on in 2019 and beyond.

Clothing production in the future

Individualisation, automation and digitalisation: micro-factories are the way forward for the future of clothing production and will be the main theme of Texprocess in Frankfurt am Main from 14 to 17 May 2019. “Send your favourite design to the manufacturer today via an app and wear your individually designed, perfectly fitting trainers or shirt tomorrow. […]