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Shoshana Burgett

Shoshana Burgett is a thought leader and industry consultant in on-demand manufacturing. With over two decades in on-demand printing and personalization, Shoshana has been at the forefront of personalized production and omnichannel communications. She has served as a senior executive at Fortune 500 companies, in both a U.S. and non-U.S capacity, supporting leading brands in packaging, print, footwear, apparel and automotive. Empathic to the challenges at each step has, Shoshana has been instrumental in various product developments that have been transformative to the industry. She has held positions at X-Rite, Pantone, Xerox and currently runs colorkarma.com. Colorkarma is the leading resource for the creative community focused on designing for execution, helping the creative community transition and adopt new technologies and processes. As a WhichPLM contributor, she is able to share her thoughts on these new technologies that are transforming brands, from product development to business models and marketing channels.

Is Color Perception Holding Up Your Approvals Cycles?

In today’s post, resident Expert Shoshana Burgett, shares her thoughts on how important it is to measure color accurately. Shoshana has held positions at X-Rite, Pantone, Xerox and currently runs colorkarma.

Digitization: Expanding the Creative Process

In today’s post, resident Expert Shoshana Burgett, breaks down the similarities between 2D and 3D printing for us. Always eager to explore various technologies, she shares some important benefits of working in 3D.

Local to Local – 4 Lessons Learned from Print on Demand

Shoshana Burgett, Director of Corporate Strategy for X-Rite Pantone, shares her latest piece with WhichPLM today, in which she shares some lessons learnt from print on demand. Shoshana is responsible for leading X-Rite Pantone’s Voice of the Customer (VOC) initiative across all industries, identifying market trends and helping the company create innovative products supporting emerging […]

Understanding Brand Health takes an Array of Things

Shoshana Burgett, Director of Corporate Strategy for X-Rite Pantone, shares her second piece with WhichPLM today, in which she discusses the AoT (Array of Things) as it relates to the consumer packaged goods and retail, footwear and apparel (RFA) industries. Shoshana is responsible for leading X-Rite Pantone’s Voice of the Customer (VOC) initiative across all industries, […]

Improving Color Across Suppliers

Shoshana Burgett, Director of Corporate Strategy for X-Rite Pantone, shares her first piece with WhichPLM, in which she discusses the importance of color standards, and the many challenges surrounding color.