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Shoshana Burgett

Shoshana Burgett is the Director of Corporate Strategy and Customer Insights for X-Rite Pantone. In that role, she is responsible for leading the corporate voice of the customer (VOC) initiative across all industries, including print & packaging, plastics, automotive, paint & coatings, textiles, cosmetics and more. Key to the role is gaining customer insights, identifying market trends both within and across segments, and helping the company to create innovative products that support emerging customer needs, now and into the future.Before joining X-Rite Pantone in 2011, Shoshana worked at Xerox for 14 years, where she held several senior roles in both U.S. and non-U.S. capacities. Shoshana is a well-known speaker at industry events with a particular focus on color measurement and management, color supply chain efficiencies, color measurement instrumentation and more.

Local to Local – 4 Lessons Learned from Print on Demand

Shoshana Burgett, Director of Corporate Strategy for X-Rite Pantone, shares her latest piece with WhichPLM today, in which she shares some lessons learnt from print on demand. Shoshana is responsible for leading X-Rite Pantone’s Voice of the Customer (VOC) initiative across all industries, identifying market trends and helping the company create innovative products supporting emerging […]

Understanding Brand Health takes an Array of Things

Shoshana Burgett, Director of Corporate Strategy for X-Rite Pantone, shares her second piece with WhichPLM today, in which she discusses the AoT (Array of Things) as it relates to the consumer packaged goods and retail, footwear and apparel (RFA) industries. Shoshana is responsible for leading X-Rite Pantone’s Voice of the Customer (VOC) initiative across all industries, […]

Improving Color Across Suppliers

Shoshana Burgett, Director of Corporate Strategy for X-Rite Pantone, shares her first piece with WhichPLM, in which she discusses the importance of color standards, and the many challenges surrounding color.