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Shoshana Burgett

Shoshana Burgett is a thought leader and industry consultant in on-demand manufacturing. With over two decades in on-demand printing and personalization, Shoshana has been at the forefront of personalized production and omnichannel communications. She has served as a senior executive as Fortune 500 companies, in both a U.S. and non-U.S capacity, supporting leading brands in packaging, print, footwear, apparel and automotive. Empathic to the challenges at each step has, Shoshana has been instrumental in various product developments that have been transformative to the industry. As a WhichPLM contributor, she is able to share her thoughts on these new technologies, including 3D, that are transforming brands, from product development to business models and marketing channels.

Local to Local – 4 Lessons Learned from Print on Demand

Shoshana Burgett, Director of Corporate Strategy for X-Rite Pantone, shares her latest piece with WhichPLM today, in which she shares some lessons learnt from print on demand. Shoshana is responsible for leading X-Rite Pantone’s Voice of the Customer (VOC) initiative across all industries, identifying market trends and helping the company create innovative products supporting emerging […]

Understanding Brand Health takes an Array of Things

Shoshana Burgett, Director of Corporate Strategy for X-Rite Pantone, shares her second piece with WhichPLM today, in which she discusses the AoT (Array of Things) as it relates to the consumer packaged goods and retail, footwear and apparel (RFA) industries. Shoshana is responsible for leading X-Rite Pantone’s Voice of the Customer (VOC) initiative across all industries, […]

Improving Color Across Suppliers

Shoshana Burgett, Director of Corporate Strategy for X-Rite Pantone, shares her first piece with WhichPLM, in which she discusses the importance of color standards, and the many challenges surrounding color.