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Automation and Personalization Can Go Hand-in-Hand


Made-to-measure quality at the tempo of technology.

In today’s guest post, Gerber Technology explores the increasing trend of made-to-measure personalization, and how it’s an absolute ‘must’.

Personalization drives growth

As global competition in the fashion marketplace rises, our customers and industry leaders are distancing themselves from the “fast fashion” business models and schemes that dominated much of the last decade. What we’re seeing now is an emerging, personalization-dominated marketplace that has ethically matured; one that is looking for new ways to get customers’ attention in a personal, sustainable, yet growth-oriented way.

Thus, made-to-measure personalization is more important than ever for the global fashion industry to remain competitive. Data shows that for companies like Amazon, personalization strategies are responsible for as much as 35% of recent growth. As this new level of personalized fashion occupies an increasing market footprint, innovative and ethically-minded brands will now see far greater growth than ever before. Moreover, the increase in made-to-measure fashion startups who offer custom options at the time of purchase is also growing, with software companies like Unmade and many others securing millions in investment funds.

From niche to riche

Is made-to-measure (MTM) the future of fashion? Recent market growth and data points definitely indicate a global shift in the MTM direction, especially when it comes to inclusivity in the marketplace. Global fashion brands are now making our wardrobes more customizable than ever before, allowing customers to tailor garments to the customer’s own size, style preferences, and even individual body types. By catering to any shape and size, no one is excluded, giving brands the opportunity to provide a more personal and ethical journey for the end customer.

And of course, there aren’t just benefits for consumers when it comes to MTM. In addition to allowing for inclusive sizing and custom style options, adopting an MTM production process helps to solve fashion’s waste problem by reducing unused stock and mitigating the risk of excess inventory overhead. This means that brands of all sizes will be better positioned in the short term from a cost perspective, and can more quickly adapt to emerging market trends from a demand perspective. By allowing customers to clearly state their fit and style preferences, brands have an opportunity to show they can meet customer needs more precisely, and, of course, cost-effectively.

Don’t let market trends leave you feeling frayed at the seams

With the help of technology like 3D or MTM software, brands and retailers can quickly and efficiently adapt to shifting customer expectations, all while providing a unique shopping experience that feels like luxury – without the luxury price point. .

Our customers (and their customers, too) are our inspiration

While the demand for personalized fashion grows, it’s important to keep innovating in all aspects of production in an effort to keep shoppers’ attention. Customization by hand or other traditional methods in this new marketplace is simply not an option for those wishing to remain agile and competitive, so it’s more important now than ever to be connected with industry trends in an effort to deter industry threats.

The factory of the future not only includes AccuMark Made-to-Measure software, but also incorporates efficient and clean automation at a holistic level (all of which are now showcased in Gerber’s new Innovation Center in New York City).

With the right software, customers can be agile, competitive, personal, and ethical.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.