8/22/2018 – New York City – Fashion technology house BeProduct announces the successful implementation of its design-focused Product Lifecycle Management (“PLM”) platform across all American branches of KASH Apparel.
Headquartered in Los Angeles, California, KASH Apparel develops comprehensive, womenswear collections under a flagship womenswear brand, SOCIALITE, as well as other additional in-house labels and private label. KASH apparel styles are sold through a network of department and specialty stores in the USA and Canada – including Nordstrom – and the company’s supply chain spans continents. As part of a local sourcing initiative, some knitwear manufacturing is conducted in L.A., while other products are made in Mexico and China.
In 2017, KASH Apparel’s technical support structure was being strained by the demands of different retail clients, a complex supply chain, and the need to design on-trend products for a broad and evolving target market.
“Before BeProduct, we did everything in Excel, and that was causing us serious problems in terms of coordination and visibility,” explains Stephanie Kleinjan, Owner/Chief Creative Officer. “Across all our departments, information was disjointed, and that had really started to have an impact on our speed to market. We needed a single place for everyone to find the right information.”
The SOCIALITE team had previously attempted to move its product design and development processes over to traditional PLM software, but despite a significant investment, the solution had failed to gain traction and a replacement needed to be found quickly and at low cost.
“We chose BeProduct mainly for its ease of use,” adds Kleinjan. “We’d faced a big buy-in problem with a previous PLM solution, so we needed something intuitive. For us, BeProduct was like the Mac or iPhone of PLM; it was easy to use, built with designers in mind, and it allowed us to work smart and reclaim our most valuable asset: time.”
Following a smooth implementation and onboarding process, KASH now has 35 users of the BeProduct social product development solution, and that figure is set to rise as the partnership between the brand and the software house deepens.
“We were excited to be able to step in and support the team at KASH with their immediate challenges, and at the same time I believe we have laid a stable foundation for the future,” says Oshana Pinto, BeProduct’s Director of Business Development. “We understand the way creative teams work and collaborate, and we believe strongly in developing close relationships that allow us to respond quickly to customers’ rapidly-changing needs.”
KASH Apparel will soon launch its own direct-to-consumer eCommerce channel – something that Kleinjan is confident will be far simpler with BeProduct in place. “On top of simply incredible customer service and support, with BeProduct we’re getting a level of visibility in one solution that we needed multiple systems to achieve before. Everything becomes so much easier when you have a single source of information, with all cross-department communication happening in the same platform. We intend to have a long and productive partnership with BeProduct.”
To find out more about the future of social product development, visit www.beproduct.com.
To learn more about KASH Apparel’s flagship womenswear brand, SOCIALITE, visit www.socialiteclothing.com.
Built by the brains behind some of fashion’s biggest technology install bases, BeProduct helps brands and retailers inhabit the things they make. Every sketch; every stitch; every step of design and development. Headquartered in New York City, hosted on the cloud and designed with collaboration at its heart, our PLM solution is uniquely flexible and as full-featured as market leaders’, with none of the big enterprise bloat.
For just $75 per user per month, and no upfront investment in infrastructure, our customers get their own private social network, uniting people with a passion for product. Designed around streams, likes, notifications and comments, BeProduct blends instant intelligence with an intuitive experience to create a place for creativity without compromise.
Manage apparel, footwear and accessories. Use our bulletproof API to design custom apps without a line of code. Create colour palettes by uploading street style snaps. Handle complex compliance requirements. Work more closely together on design and development. Do more of what you love, and let us worry about everything else. Sidestep the false choice between implementing off-the-shelf solutions or custom-building at huge cost. BeProduct is PLM done differently. For more information, please visit, www.beproduct.com.
About KASH Apparel
KASH Apparel was founded eight years ago by Stephanie Kleinjan. The company’s inception was fuelled by Kleinjan’s passion for bringing manufacturing back to California.
Committed to being adaptive to the times, committed to California and for the livelihood and longevity of the fashion industry Kleinjan intuitively surrounds herself with a talented team of like-minded men and women.
The KASH team consistently delivers relevant, cohesive collections comprised of wardrobe and denim essentials with a unique brand aesthetic. Embracing the originality of their customers, applauding their individuality, SOCIALITE stands for and behind: quality, attainability, inclusivity, and wearability.
Kleinjan nurtures KASH Apparel by instilling innovation, embracing future thinking and identifying the range of possibilities.
SOCIALITE can be found at Nordstrom stores nationwide, and live and online this fall, at, www.socialiteclothing.com. For more information and press inquiries, please contact, firstname.lastname@example.org.
BeProduct is a registered trademark of Wink Software. All other brands and product names may be trademarks of their respective owners.