Home Press release Browzwear and Vizoo Standardize Digital Materials with New Open Material Format

Browzwear and Vizoo Standardize Digital Materials with New Open Material Format

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(Singapore and Munich, Germany, October 10, 2018) — Browzwear, a pioneer of 3D solutions for apparel design, development and merchandising, together with Vizoo, developers of advanced material digitization technology, announce today the release of Unified 3D Material (U3M). This new open source format will help to standardize digital materials and serve as a bridge between software applications in the apparel industry.

The goal for u3m is to create real alignment of visual appearance between applications. “U3M leverages a physically-based rendering (PBR) shading model,” explains Martin Semsch, Managing Director at Vizoo. “Therefore applications supporting PBR achieve a very similar look.”

Until now, each vendor output digital materials in a proprietary format or embedded it directly in their styles. U3M will streamline this process, allowing digital asset suppliers to rely on one fabric format serving their customers, regardless of which 3D applications are used. Eventually, it will be more efficient to move fabric information between vendors and suppliers.

“We are pleased with the unique method we’ve created to easily store visual and custom physical data in one file,” said Sharon Lim, CEO at Browzwear. “U3M is the first digital material format in the industry to combine digital components together in a consistent manner, thus allowing industry standardization of digital material libraries.”

Vizoo’s upcoming release, xTex 181, will support reading and writing of the U3M format and 2019 will see the first integrations in 3D CAD and 3D rendering applications.

For more information visit www.u3m.info.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for over six years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like the Annual Review, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.