Home Press release Cabela’s Selects PTC to Speed Innovation and Time-to-Value

Cabela’s Selects PTC to Speed Innovation and Time-to-Value

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Rapid Out-of-the-Box implementation leads to brand innovation and fast growth

(NEEDHAM, MA – November 13, 2012) PTC (Nasdaq: PMTC) today announced that Cabela’s, theworld’s largest direct marketer of hunting, fishing, camping and outdoor merchandise, has chosen PTC Windchill®FlexPLM® software to eliminate redundant tasks and enable more time for creativity and innovation. Focusing on speed to innovation will enable
Cabela’s to introduce more products each season, thereby growing its overall brand globally.

Cabela’s is using PTC PLM solutions to manage the entire lifecycle of their apparel products from conception through design, technical design, sourcing, and manufacturing to commercialization. By integrating business processes, workflow and data, PTC solutions are enabling Cabela’s to increase fill rates and improve margins, thus supporting Cabela’s core strategy of improving merchandising performance.

Cabela’s was particularly impressed by the proven processes and practices enabled by the PTC out-of-the-box capabilities. Being able to implement a comprehensive retail PLM system in a short period of time has allowed Cabela’s to quickly realize value and reduce product cycle-time from ideation to commercialization.

“We take our brand very seriously at Cabela’s and that is why we partnered with PTC,” said Gabriel Garcia, PLM Manager for Cabela’s. “Being able to implement a best practices PLM solution out-of-the-box was crucial for us. By week three with PTC, we were already adding design content and adding much more to our apparel brand line.”

“With all of the change and challenges in the retail industry today, Cabela’s recognized the clear advantage of deploying a comprehensive PLM solution and chose PTC to deliver that solution quickly and efficiently,” said Beth Borland, Director of Retail & Consumer strategy, PTC. “The Apparel division has successfully implemented PTC Windchill and has seen immediate business benefits. The next step is to roll it out to the Footwear and Hardgoods Products divisions to expand those lines and the overall Cabela’s brand.”

The PTC Windchill-based enterprise solution for the Retail and Consumer industries is designed to address both industry-specific challenges, as well as everyday business pressures. It offers a high-performance, Web-based platform that provides line planning, specification management, merchandizing, product development, sourcing, costing, quality, and compliance with full supply chain collaboration capabilities for managing the complete product lifecycle.

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About PTC

PTC (Nasdaq: PMTC) enables manufacturers to achieve sustained product and service advantage. The company’s technology solutions help customers transform the way they create and service products across the entire product lifecycle – from conception and design to sourcing and service. Founded in 1985, PTC employs over 6,000 professionals serving more than 27,000 businesses in rapidly-evolving, globally distributed manufacturing industries worldwide. Get more information at www.ptc.com.

Ben Hanson Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.