CAMILLA was founded in Sydney’s Bondi Beach in 2003 by actress Camilla Franks, who got into fashion design by making her own costumes for the stage. Asked numerous times whether her designs were for sale, she set up a one-woman business. CAMILLA’s hand-crafted kaftans took off and the brand now creates a range of clothing, accessories and gift items, all featuring CAMILLA’s colorful and intricate bohemian prints. Today, CAMILLA employs over 120 people and has a thriving wholesale and e-commerce business. CAMILLA is available in over 55 countries and 500 retailers worldwide and the company has consistently achieved annual sales growth of over 40 percent.
Jane McNally, CEO of CAMILLA explains that design is the center of the brand’s DNA and that they needed to find ways to streamline the design process to make it easier for teams to collaborate.
“Every year, our designers gather inspiration from exotic locations around the world to produce our unique print designs,” says McNally. “These designs are then applied to multiple products, from womenswear to swimwear to surfboards. We needed a system that could handle the design and product development process smoothly, allowing us to easily apply our intricate prints to multiple canvasses and products in order to improve collaboration between our design, product development, sourcing and merchandising teams.”
“We had been operating with Excel spreadsheets and email, which meant that information and design files were scattered in different locations,” continues McNally, “We looked for a PLM system so we could manage and access data from every stage of the product lifecycle, such as sketches, colors, trim materials, inspiration, vendor information and merchandise plans, in one single, up-to-date location.”
CAMILLA selected Centric Software to provide its PLM solution after seeing how Centric 8 could support merchandise planning and product development.
As McNally says, “We were very impressed by Centric’s merchandise planning module, which gives us better visibility into our collections and an improved ability to plan ahead in line with our larger business objectives. Centric is capable of smoothly integrating with Adobe Illustrator and Centric PLM’s ability to handle sketches, patterns and designs is crucial for our very visual product development process. We are also planning to integrate PLM with our ERP system down the line and Centric PLM is built in a way that encourages integration with other software solutions.”
CAMILLA expects that Centric PLM and the best practices behind it will help streamline their development process, especially in terms of managing design, explains McNally.
“We have hundreds of different patterns that need to be managed against hundreds of different products,” says McNally. “We’re eager to start streamlining and we’ve also been looking for better ways to handle and automate processes as well as reducing human error and the manual workload of transferring data. We’re looking forward to getting started with Centric PLM.”
Chris Groves, President and CEO of Centric Software, says, “We would like to welcome CAMILLA to the Centric family. CAMILLA is a vibrant and exciting company that is growing very quickly and we are very pleased that they have chosen Centric PLM to support their brand development in Australia and beyond.”
CAMILLA has captured the imagination of the world with its vibrant and bespoke bohemian lifestyle offering. Camilla Franks is a celebrated Australian designer and artist who launched her namesake brand fourteen years ago. CAMILLA’s vision is to awaken the adventurous heart that resides within all of us. Each CAMILLA piece is infused with a story, the destination and adventure of Camilla’s off the beaten track travels. These unique and quite often, intimate encounters unite to inspire a story or a moment to craft a CAMILLA print collection. Renowned for colourful prints, CAMILLA showcases meticulous placement detail and artisan craftsmanship in women’s, men’s and kids’ apparel and accessories as well as home and gifting. Across 20 owned CAMILLA boutiques, 24 David Jones stores and 500 international stockists, the brand is available in 55 countries worldwide.
Centric Software (www.centricsoftware.com)
From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric’s flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.
Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion, and Apparel PLM in 2016 and Frost & Sullivan’s Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015 and 2016.
Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.