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In her latest piece for us, Dakota Murphey explores creative marketing in Fashion. In order for a brand to stay relevant, stay ahead of their competition, and continually market their products and services in the best possible way, argues Dakota, businesses have to be thinking outside the box.

In her latest piece for WhichPLM, regular contributor Dakota Murphey, shares some of the ways and technologies that independent fashion businesses are using to harness new customers, whilst keeping their current ones loyal.

Knowing your niche is essential to delivering a great omnichannel experience. Regular contributor, Dakota Murphey, breaks down her tips.

Building on his articles around sustainability in fashion, Prasham Kamdar, Managing Partner of Ptex Solutions, delves further into the newly-coined BOP (Bill of Process).