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In her latest piece for WhichPLM, Emma Hayes, womenswear customer fit expert and Founder of At Last, delves further into the industry’s issue with fit when it comes to plus size womenswear – and offers a promising way out. Emma has worked in retail for over 3 decades, with a specific focus on womenswear and lingerie, […]

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What is Wrong with Fast Fashion?

16th February 2021 Lydia Mageean

Dakota Murphey shares her second exclusive for WhichPLM readers this year, and advocates for brands to become more purpose-driven and sustainable in 2021. Dakota has more than a decade of experience in business growth, working independently as a business consultant for a number of years.

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How Fashion Brands Can Act More Sustainably Throughout 2021

10th February 2021 Lydia Mageean

In his first exclusive for WhichPLM, Jacob Lane offers his advice for fashion businesses to act more sustainably in 2021. Jacob is a fashion and lifestyle writer from London, and is about the developments and innovations around sustainability.

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Case Study: How Filson is Reinventing the Supply Chain for the New Digital Era with Gerber

4th February 2021 Lydia Mageean

Download Gerber Technology’s latest case study to find out how Filson is Reinventing the Supply Chain.

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Circular Communities: Re-fashioning the Retail Landscape

2nd February 2021 Lydia Mageean

In her second piece for WhichPLM, Annabel Lindsay, Creative Lead & Circular Fashion Specialist for Mindless Mag, writes about the circular economy and our need to embrace it fully, for the good of our industry.

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Ideation 2020: The WhichPLM Report

26th January 2021 Lydia Mageean

Near the end of last year, WhichPLM spoke at and attended Gerber Technology’s marquee event, ideation, which had been reimagined digitally. With the year behind us, we reflect on what ideation 2020 had to say, and what it meant for online industry events in general.

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Fashion: The Great Migration of Values

21st January 2021 Lydia Mageean

Valentin Karabanov is the creative director and founder of digital fashion brand VALENTINS, which operates in the intersection of fashion design, custom made digital projects, digital transformation and 3D fashion education. Valentin has also worked with Browzwear, and has 3 decades of experience in fashion product development for apparel brands and runway designers.

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Analytics, AI & ML: Accelerating PLM Across Fashion’s Value Chain

19th January 2021 Mark Harrop

In his first piece for 2021, Founder & CEO of WhichPLM Mark Harrop, shares the benefits of using Artificial Intelligence & Machine Learning within PLM. He believes that if PLM vendors accelerate and expand their use of AI it will become, without a doubt, a critical element of any fashion company’s 2021 strategy.

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Fit: the Underserved Attribute of Product

12th January 2021 Mark Charlton

In his first post for WhichPLM this year, fit expert Mark Charlton explores the competitive advantage that is fit. Mark believes that fit and sizing need to be treated in a similar way to other product attributes (colour, fabric, wash etc.) in order to be fully understood and iterated.

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Six Trends in Fashion Tech for 2021

6th January 2021 Lydia Mageean

Dakota Murphey kicks off 2021 for WhichPLM by exploring some possible trends in fashion technology for this year. Dakota has more than a decade of experience in business growth, working independently as a business consultant for a number of years.