In his first guest post for WhichPLM, David Rogers, Marketing Manager for Blue Bite, unpacks the benefits of near-field communication in fashion. Blue Bite’s patented platform empowers creators to build dynamic digital experiences and channel them through physical items using technologies like NFC, QR and geofencing.
Here WhichPLM’s fit expert, Mark Charlton, shares his views on fit in relation to department stores – and what they might have been getting right all along…
In her second piece for WhichPLM this year, resident digital printing expert Debbie McKeegan explores the changing role of the ‘designer’ in today’s – and tomorrow’s – modern world. Debbie is the CEO of TexIntel – an expert advisory practice serving the Creative, Digital and Print Textile manufacturing Industry.
In his first guest post for WhichPLM, David Courtier-Dutton, CEO of SoundOut, discusses the relationship between ERP, PLM and C-data, using the recent acquisition of Qualtrics by SAP as a representation of a new paradigm shift.
In their first exclusive for WhichPLM this year, Michael Robinson and Christine Gallagher of Manner Solutions explore the benefits of sample management technology in today’s digital world.
In this article Thomas Teger, CPO co-founder of swatchbook gives an outlook on how Artificial Intelligence (AI) and Machine Learning (ML) could impact design and visualization tools to aide designers in their daily design process – not to eliminate their job but rather to give the ability to create better designs faster.
In her latest piece for WhichPLM, Lucy Blackley shares her thoughts on people as a product, how their lifecycle and wellbeing matters more than the consumable product itself, and how the empowerment of people and investment in technology can create a better working culture that only supports and promotes the end products of a brand.
In their first exclusive for WhichPLM this year, Detego shares some advantages of implementing RFID in the beauty industry – after such success in fashion. Detego provides innovative retail software solutions to help realise omni-channel and digital strategies for fashion retailers.
In her second piece for 2019, frequent contributor Elizabeth Shobert shares her advice on tackling Generation Z. Elizabeth is Director of Marketing & Digital Strategy at StyleSage – an intelligence business, founded on the idea and mission that we can all do better, and that technology has the power to enable smarter decision-making.
Sean Brady, President, Americas at Emarsys here shares his second guest post with WhichPLM. Sean explores and debunks some common myths around one of the current buzzwords in fashion: Artificial Intelligence. Emarsys is a provider of marketing software, enabling true one-to-one interactions between marketers and consumers.