In today’s guest post, Emma Hayes, womenswear customer fit expert and Founder of At Last, shines a light into the hole we seem to have created for ourselves with free postage. Emma has worked in retail for over 3 decades, with a specific focus on womenswear and lingerie, and is fascinated by bodyshape diversity.
In her latest piece for WhichPLM, Lucy Blackley shares her concerns on our education system – and, in particular, how it’s setting graduates up to fail. Lucy is a PLM and Product Development expert, and sits on WhichPLM’s Expert panel.
Digital collaboration in the workplace has far-reaching benefits. Here, Centric Software shares how the right digital collaboration tools can improve how your teams create, ideate and make decisions, empowering your brand to get better, more in-demand products to more channels and markets quickly.
In his first guest post for WhichPLM, Aaron Chi, Digital Marketing Manager for Chain of Demand, explores the current landscape of AI for fashion, and the benefits we’re already realising. Chain of Demand has built an AI-driven solution that helps fashion retailers track and predict sales demand more quickly and accurately than ever before, thereby reducing […]
In today’s guest post, Darin Archer, CMO at Elastic Path, explores today’s ‘sci-fi shoppers’. Elastic Path has launched a new report on this topic, drawing on data from over 1,000 consumers and 300 B2C brand marketing professionals, entitled “The Sci-Fi Shopper: How to Future Proof Your Brand for the New Customer”.
In his second guest post for WhichPLM, David Courtier-Dutton, CEO of SoundOut, discusses the rise of online-only retailers, and how they are hindering traditional bricks and mortar businesses. Using Zara’s successful business model, he explores how a modern day fashion retailer can get the edge using PLM.