In his first guest post for WhichPLM, Aaron Chi, Digital Marketing Manager for Chain of Demand, explores the current landscape of AI for fashion, and the benefits we’re already realising. Chain of Demand has built an AI-driven solution that helps fashion retailers track and predict sales demand more quickly and accurately than ever before, thereby reducing […]
In today’s guest post, Darin Archer, CMO at Elastic Path, explores today’s ‘sci-fi shoppers’. Elastic Path has launched a new report on this topic, drawing on data from over 1,000 consumers and 300 B2C brand marketing professionals, entitled “The Sci-Fi Shopper: How to Future Proof Your Brand for the New Customer”.
In his second guest post for WhichPLM, David Courtier-Dutton, CEO of SoundOut, discusses the rise of online-only retailers, and how they are hindering traditional bricks and mortar businesses. Using Zara’s successful business model, he explores how a modern day fashion retailer can get the edge using PLM.
In his first guest post for WhichPLM, Alon Moshe, Co-Founder & CEO of Twine Solutions, shares some insights into the transformation of the dyeing landscape. Twine is an award-winning technology company that has developed a proprietary and revolutionary digital thread dyeing system, and a digital dye to match mobile application.
In his second exclusive this year, our Founder & CEO, Mark Harrop, shares his thoughts on the near-term future of our industry. Spanning a more than four-decade long career in fashion, he also draws on the previous ‘digital chapters’ our industry has seen.
In his first guest post for WhichPLM, David Rogers, Marketing Manager for Blue Bite, unpacks the benefits of near-field communication in fashion. Blue Bite’s patented platform empowers creators to build dynamic digital experiences and channel them through physical items using technologies like NFC, QR and geofencing.
Here WhichPLM’s fit expert, Mark Charlton, shares his views on fit in relation to department stores – and what they might have been getting right all along…