Empowering Your ‘Backstage’ Teams: Retail Digital Transformation for What You Sell, Not Just How You Sell
Implementing new in-store and online technologies like virtual changing rooms, digital shopping assistants, and AI applications to analyze customer data are the future of retail.
In today’s guest post, Andrew Dalziel, Senior Director, Industry Strategy, Infor looks at the relationship between collaboration and success.
In today’s guest post, Sharon Lim, CEO of Browzwear, educates us on the benefits of working in 3D when it comes to the environment. Sharon is a corporate visionary with nearly 20 years experience in the apparel industry, from sourcing to retail.
Sean Brady, President, Americas at Emarsys shares his first guest post with WhichPLM. He discusses how marketing technology can really help retailers deliver targeted messages and reach individuals. Emarsys is a provider of marketing software, enabling true one-to-one interactions between marketers and consumers.
In today’s guest advertorial, PTC discusses Deckers Brand’s vision for integrated 3D and PLM with Mitch Harvey, 3D Innovation Manager.
In today’s guest post, Sal Visca, CTO of Elastic Path, shares some advice on how to leverage voice assistants and chatbots effectively. Elastic Path’s flexible enterprise commerce software seamlessly brings omnichannel e-commerce directly into marketing clouds and experience management platforms.