Designing Your Marketing and Promotions for Success
In her latest piece for WhichPLM, Elizabeth Shobert offers her tips for marketing and promotions success. Elizabeth is a regular writer on WhichPLM, and is VP of Marketing at Stylesage.
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Hiding in Plain Sight
In her latest piece for WhichPLM, Emma Hayes, womenswear customer fit expert and Founder of At Last, shares her expertise on customer denial when it comes to apparel fit – in particular, when it comes to plus-size womenswear.
Beyond PLM: WhichPLM Talks with Brian Lindauer of VibeIQ
Earlier this month, we had the opportunity to spend some time with Brian Lindauer, Founder and CTO of VibeIQ. Brian has previously worked with Aptavis (prior to their acquisition by PTC), and happens to be the original CTO for the FlexPLM solution. Brian talks to us about his past, and our industry’s future.
So, What Exactly Have We Learned During COVID?
In her first piece for 2021, continuing her focus on COVID-19 and what it means for our industry, long-serving contributor Elizabeth Shobert shares her thoughts on what we’ve learnt during the pandemic. Elizabeth is Director of Marketing & Digital Strategy at Stylesage.
3D Design, PLM, and 3D Optimization; The Trinity of Digital Product Creation and 3D Commerce
In his first guest piece for WhichPLM, Richard Evans, VP of Growth @ VNTANA, discusses the relationship between 3D design, PLM, and 3D optimization in our industry. VNTANA is an SaaS platform that makes 3D asset production and distribution fast and scalable for apparel, footwear and furniture.
Sustainability in Fashion: Victim of Convenience?
Following his recent article, Prasham Kamdar, Managing Partner of Ptex Solutions, asks whether we can really expect true sustainability and transparency from retailers and brands soon, or if we are simply talking about more greenwashing? Choosing the best possible materials, trims and components is just the tip of the iceberg.
How AI is Changing Online Shopping
Dakota Murphey shares her latest exclusive with us, and explores how artificial intelligence is changing eCommerce. Dakota has more than a decade of experience in business growth, working independently as a business consultant for a number of years.
Instagram, Algorithmics and Anti-Fast Fashion Action
In her third piece for WhichPLM, Annabel Lindsay, Creative Lead & Circular Fashion Specialist for Mindless Mag, writes about digitizing fashion activism, social media taking accountability for promoting fast fashion, and the industry banding together to realise a fairer fashion future.
Contactless Commerce: How Fashion is Embracing Technology
Jacob Lane follows up on his previous piece, with further advice for fashion brands to act more sustainably in 2021. Jacob is a fashion writer from London and is passionate about the developments and innovations around sustainability.
Fit is a Facet of Consumer Experience
In his latest post for WhichPLM, fit expert Mark Charlton explores the ever-changing consumer experience around fit. He adds some more requirements to his previously coined role of Chief Fit Officer, and pushes the important of a good fit experience.