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In her second piece for 2019, frequent contributor Elizabeth Shobert shares her advice on tackling Generation Z. Elizabeth is Director of Marketing & Digital Strategy at StyleSage – an intelligence business, founded on the idea and mission that we can all do better, and that technology has the power to enable smarter decision-making.

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Debunking the Myths Around AI in Retail

23rd April 2019 Lydia Mageean

Sean Brady, President, Americas at Emarsys here shares his second guest post with WhichPLM. Sean explores and debunks some common myths around one of the current buzzwords in fashion: Artificial Intelligence. Emarsys is a provider of marketing software, enabling true one-to-one interactions between marketers and consumers.

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Texprocess: the Largest Portfolio of Technologies in its History

18th April 2019 Lydia Mageean

In today’s guest post, the organisers behind the renowned Texprocess event give us a sneak peak into what we can expect this year. Michael Jänecke, Director Brand Management Technical Textiles and Textile Processing, Messe Frankfurt shares how, this year, Texprocess will focus on the trend themes of automation, individualisation and sustainability.

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2D/3D Production Workflow Integration

16th April 2019 Lydia Mageean

In his first guest post for WhichPLM this year, Amnon Shalev, CEO & Founder of Virtuality.Fashion, continues his discussion on 3D – this time, sharing a look at a generic workflow integrating 2D and 3D harmoniously.

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Empowering Your ‘Backstage’ Teams: Retail Digital Transformation for What You Sell, Not Just How You Sell

15th April 2019 Lydia Mageean

Implementing new in-store and online technologies like virtual changing rooms, digital shopping assistants, and AI applications to analyze customer data are the future of retail.

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Plus Size Fashion: The New Gold Rush?

11th April 2019 Lydia Mageean

In today’s guest post, Emma Hayes, womenswear customer fit expert and Founder of At Last, explores the many issues around today’s ‘plus size’ market, and what we can do to better this.

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Sustainable 3D Fashion: More than a Passing Trend

4th April 2019 Lydia Mageean

In today’s guest post, Sharon Lim, CEO of Browzwear, educates us on the benefits of working in 3D when it comes to the environment. Sharon is a corporate visionary with nearly 20 years experience in the apparel industry, from sourcing to retail.

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Digitization: Expanding the Creative Process

2nd April 2019 Shoshana Burgett

In today’s post, resident Expert Shoshana Burgett, breaks down the similarities between 2D and 3D printing for us. Always eager to explore various technologies, she shares some important benefits of working in 3D.

Young happy businesswoman working on laptop in the office.

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How Retailers can Drive Cross-Channel, Personalized Marketing at Scale

27th March 2019 Lydia Mageean

Sean Brady, President, Americas at Emarsys shares his first guest post with WhichPLM. He discusses how marketing technology can really help retailers deliver targeted messages and reach individuals. Emarsys is a provider of marketing software, enabling true one-to-one interactions between marketers and consumers.