In her second piece for 2019, frequent contributor Elizabeth Shobert shares her advice on tackling Generation Z. Elizabeth is Director of Marketing & Digital Strategy at StyleSage – an intelligence business, founded on the idea and mission that we can all do better, and that technology has the power to enable smarter decision-making.
Sean Brady, President, Americas at Emarsys here shares his second guest post with WhichPLM. Sean explores and debunks some common myths around one of the current buzzwords in fashion: Artificial Intelligence. Emarsys is a provider of marketing software, enabling true one-to-one interactions between marketers and consumers.
In today’s guest post, the organisers behind the renowned Texprocess event give us a sneak peak into what we can expect this year. Michael Jänecke, Director Brand Management Technical Textiles and Textile Processing, Messe Frankfurt shares how, this year, Texprocess will focus on the trend themes of automation, individualisation and sustainability.
Empowering Your ‘Backstage’ Teams: Retail Digital Transformation for What You Sell, Not Just How You Sell
Implementing new in-store and online technologies like virtual changing rooms, digital shopping assistants, and AI applications to analyze customer data are the future of retail.
In today’s guest post, Andrew Dalziel, Senior Director, Industry Strategy, Infor looks at the relationship between collaboration and success.
In today’s guest post, Sharon Lim, CEO of Browzwear, educates us on the benefits of working in 3D when it comes to the environment. Sharon is a corporate visionary with nearly 20 years experience in the apparel industry, from sourcing to retail.
Sean Brady, President, Americas at Emarsys shares his first guest post with WhichPLM. He discusses how marketing technology can really help retailers deliver targeted messages and reach individuals. Emarsys is a provider of marketing software, enabling true one-to-one interactions between marketers and consumers.