In the fourth instalment of an exclusive series, business process expert Kilara Le continues to examine the increasingly diverse role that PLM (in both its core and E-PLM forms) plays in the product lifecycle. This month, Kilara looks at the critical transition between design and manufacture, and makes an argument that extending PLM to the technical design, patternmaking and sampling phases can ensure more accurate interpretations between each.
Manchester, UK based Interactive Video Innovations are the developers of a unique post-production solution that enables retailers and brands to embed detailed product information, catalogues, and a fully-featured shopping basket directly into their video advertising. The IVI team consider themselves to be some of the fashion industry’s leading post-and-pre-production multimedia specialists, and so I recently sat down with Sales & Marketing Director Mia Chandler to share our opinions on the future of sales and marketing – not just for fashion, but for retail as a whole.
