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Bill Brewster talks ideation

After the close of NRF’s gargantuan “Big Show”, our Editor caught up with Bill Brewster, Vice President of Global Sales and Marketing for Gerber Technology, to find out how he feels his company’s more intimate “ideation” event differs from this and other more traditional conventions.

Extending PLM: Getting Technical

In the fourth instalment of an exclusive series, business process expert Kilara Le continues to examine the increasingly diverse role that PLM (in both its core and E-PLM forms) plays in the product lifecycle. This month, Kilara looks at the critical transition between design and manufacture, and makes an argument that extending PLM to the technical design, patternmaking and sampling phases can ensure more accurate interpretations between each.

Interactive Video Innovations – The WhichPLM Exclusive Interview

Manchester, UK based Interactive Video Innovations are the developers of a unique post-production solution that enables retailers and brands to embed detailed product information, catalogues, and a fully-featured shopping basket directly into their video advertising. The IVI team consider themselves to be some of the fashion industry’s leading post-and-pre-production multimedia specialists, and so I recently sat down with Sales & Marketing Director Mia Chandler to share our opinions on the future of sales and marketing – not just for fashion, but for retail as a whole.