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Tesco launches virtual 3D fitting room

Tesco is trialling a virtual 3D fitting room for its F&F clothing brand that can pick perfectly proportioned garments from a couple of photos.

The system, developed with digital start-up Metail, and managed by We Are Social, requires either two pictures of the body, plus another of the face, or real measurements and a picture of the face, and the system generates 3D virtual images that look like the user.