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Why Digital Twins Will Be Essential To Building End-to-End Workflows

The footwear and apparel industry is rapidly adopting digital tools to gain or retain a
competitive edge. Digital Twins hold great potential for businesses looking to
simulate, test, analyze, and optimize their products and processes without relying on
physical prototypes.

Defining SROI: Examples, Part 2

In this, the second part in our focus on defining what a Sustainability Return On Investment (SROI) looks like, we want to provide four distinct examples, each corresponding to a process taken from each of the 1 – 4 tiers of the supply chain. From a brand’s perspective, these examples correspond closely to real-world challenges and scenarios, and all are areas in which consumer and regulatory scrutiny is high, meaning that the potential return on making a measurable improvement is any of them is high.


To begin to manage, and then mitigate, its impact on people and planet, fashion must first put in the work to understand and quantify the resources used in product creation. Although fashion needs more time to comply with current (let alone future) legislation, there is always time to begin and profit from a sustainability-related project. […]

Preparing For Transparency With A Flexible Value Chain, Backed By Data

Across the entire, multi-tier, fashion supply chain, brands and their partners are now required to substantiate sustainability initiatives with evidence. The first building block for that disclosure will be rearchitecting relationships to run on data rather than trust and intuition.

What is SROI, and why do we need it?

As the global mandate for verifiable sustainability grows, and enhanced scrutiny breaks through environmental and ethical commitments that aren’t backed by data, fashion needs to recognise the importance of sustainability as a return on investment.

The Right Steps To Starting A PLM Project

While PLM is a vital investment for many brands and retailers, it’s also a big enterprise decision – not to be taken lightly without proper preparation. We explore the right steps to take before embarking on a PLM project.

Going 3D, part 1

The textile, footwear and apparel industry continues to race toward a virtual world driven by digital inputs and virtual outputs. Like an artist carefully using a combination of coloured pencils, paints and specialised brushes to create their artworks, we also need to carefully consider our digital toolsets as part of advancing our 3D workflow and productivity.

Going 3D Part 2

I spent 11 years in fashion manufacturing – first as a cutting room manager, and eventually as a production director.