Home Press release Celebrity Pink and Liverpool Jeans Chose YuniquePLM® In The Cloud to Help Reduce Time to Market

Celebrity Pink and Liverpool Jeans Chose YuniquePLM® In The Cloud to Help Reduce Time to Market


LA-based denim brand amps up connection between creative process and product lifecycle with industry-leading platform from Gerber Technology.

NEW YORK, USA. OCT. 25, 2016 – Gerber Technology, the world leader in integrated software, automation and vision systems for the apparel, graphics, packaging and other industrial markets, today announced Celebrity Pink and Liverpool Jeans chose YuniquePLM® In The Cloud after a comprehensive market evaluation to help accelerated their development process.

In the apparel industry, where change is constant and trends are fleeting, manufacturers have to get new styles on the shelves and into consumers’ closets as fast as possible.

For fashion-forward brands like Celebrity Pink and Liverpool Jeans, that means tapping into technology to shorten time to market. The Los Angeles-based denim and lifestyle company is the latest in a long string of well-known apparel manufacturers and retailers to choose Gerber Technology’s industry-leading YuniquePLM to accelerate time to market,building, building on its successful use of the company’s industry-leading AccuMark®software in their design and development process. Other prominent YuniquePLM customers include Carrefour®, the second-largest retail chain in the world, Helly Hansen and Fila.

YuniquePLM is a fashion centric and user focused product lifecycle management solution that streamlines design and development, which helps leading fashion brands around the world stay on trend and budget. Intuitive and easy to use, YuniquePLM improves processes, increases efficiency, and enables communication across previously disconnected teams and departments. YuniquePLM integrates seamlessly with ERP systems, Gerber’s AccuMark CAD software, and the Adobe suite, providing unmatched efficiency throughout the product delivery value chain.


Celebrity Pink and Liverpool Jeans is a multi-category brand that sells junior and women’s contemporary denim, apparel, footwear, and accessories in department and specialty stores across North America and Europe, including Macy’s, Bon-Ton, Dillards, Delia’s and more. The company selected YuniquePLM for its ability to deeply integrate with their design and assortment tools.

“We are thrilled to add Celebrity Pink and Liverpool Jeans to our fast growing family of customer partners taking advantage of YuniquePLM In The Cloud,” Bill Brewster, vice president and general manager, enterprise software solutions for Gerber Technology. “YuniquePLM’s integration capabilities make the platform especially well-suited for large, international apparel companies. What’s more, the solution allows reduction in cycle time and streamlines the entire process of delivering new products to market.”

About Celebrity Pink and Liverpool Jeans

Los Angeles-based Celebrity Pink and Liverpool Jeans is a premier manufacturer of junior and women’s denim in all categories of women’s woven bottoms. The brand is sold in major department and chain stores in the United States, Canada, and Europe. For more information about the company, visit www.celebpink.com.

About Gerber Technology

Gerber Technology delivers industry-leading software and automation solutions that help apparel and industrial customers improve their manufacturing and design processes and more effectively manage and connect the supply chain, from product development and production to retail and the end customer. Gerber serves 78,000 customers in 130 countries, including more than 100 Fortune 500 companies in apparel & accessories, home and leisure, transportation, packaging and sign & graphics. The company develops and manufactures its products from various locations in the United States and Canada and has additional manufacturing capabilities in China.

Based in Connecticut in the USA, Gerber Technology is owned by AIP, a New York based, global private equity firm specializing in the technology sector and has more than $3.0 billion assets under management. Visit www.gerbertechnology.com for more information.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.