— After the recent opening of its first office in Latin America, Centric Software announces new Swedish operations, confirming the company’s aggressive global expansion —
Los Gatos, Calif., Dec. 15, 2015 – Centric Software has opened its first Scandinavian office, based in Göteborg, Sweden, bringing new product lifecycle management (PLM) opportunities for local clothing, footwear, luxury goods and consumer goods industries.
Leveraging the success with its first Scandinavian customer, Norrøna, a Norway-based leading outdoor clothing and sports gear brand, Centric Software plans to develop a market throughout Scandinavia. Norrøna adopted Centric 8 PLM software for retail, apparel, footwear, luxury and consumer goods to support its ambitious plans for growth and innovation.
“Norrøna has been successfully using Centric 8 PLM for over a year now. The solution supports the overall product development process – product specifications, materials management, sourcing, quality and calendar management – which are all critical to our business. Centric helps our teams deliver better, high-end quality products. With the opening of their office here in Sweden, we are convinced we made the right decision in selecting Centric as a partner,” says Norrøna Product Development Manager Alexandre Aubry.
“We welcome Centric Software as a new member of our fashion association and the Swedish fashion companies’ network. It is important for the industry to understand how to structure the very creative work of product planning, design and sourcing to be really competitive in this challenging market,” says Nanette Espinasse, CEO of Marketplace Borås.
“Centric 8 and Centric Cloud PLM, tailored for small businesses, are great opportunities for companies that are searching for a PLM solution to help them be more competitive,” explains Daniel di Benedetto, Centric’s Regional Director for the Nordic and Baltic countries. “Centric will support the local fashion industry with intuitive, easy-to-use, web- and mobile-based PLM software that provides a ’single version of the truth’ solution. Centric’s mobile applications, which are the first to be developed in the sector, keep product teams connected at all times to aid product design development and execution,” concludes di Benedetto.
“Building close bonds with Nordic companies is critical to supporting the local industry. We look forward to forging deeper partnerships with great brands like Norrøna, and associations like Marketplace Borås,” says Chris Groves, CEO of Centric.
Established in 1929 by Jørgen Jørgensen, a Norwegian outdoor enthusiast, Norrøna is a family-owned and family-run company based in Hvalstad, Norway. Inspired by Norway’s rugged landscape and outdoor life, Norrøna creates original, technically superior, performance-driven outdoor wear for mountaineering, telemark and skiing. The company builds technical clothing, backpacks and accessories with test team feedback and a focus on fabric development and product innovation. Norrøna’s design philosophy is based on “loaded minimalism”: utilitarian function combined with minimalist style. Norrøna holds a history of pioneering firsts, including creation of the original mountain tunnel tent (1972), design of the standard monitoring system for backpacks (1979) and introduction of the use of Gore-Tex® in Europe (1977).
Centric Software, Inc. (www.centricsoftware.com)
From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software builds technologies for the most prestigious names in fashion, retail, footwear, luxury and consumer goods. Its flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality and collection management functionality tailored for fast-moving consumer industries. Centric Cloud packages extended PLM including innovative technology and key industry learnings tailored for small businesses.
Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion and Apparel PLM. Red Herring named Centric to its Top 100 Global list in 2013 and 2015.
Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.