Leading fast fashion brand LIMÉ chooses Centric Fashion PLM to power growth strategy
CAMPBELL, Calif., January 2, 2020 – LIMÉ, a leading fast fashion company in Russia, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software® provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, home décor and consumer goods companies to achieve strategic and operational digital transformation goals.
LIMÉ is Centric Software’s first customer in Russia, marking further growth and geographic expansion for the market-leading PLM company
Founded in 2008, LIMÉ is a fast fashion brand that gives its customers on-trend, luxury-inspired combinable garments at affordable prices. LIMÉ has 80 retail stores across Russia, with plans to expand further in the region as well as internationally. Now incorporating Centric’s industry-leading best practices and innovative technologies, LIMÉ aims to become the number one fast fashion brand in Russia.
Dmitriy Khokhlov, CEO of LIMÉ, explains that the company decided to implement a PLM solution to provide a foundation for their ambitious growth strategy by streamlining information access and communication across the organization:
“We have invested in a lot of cutting-edge IT infrastructure and business intelligence tools for planning, but with all departments using different IT tools we suffered from a lack of transparency, out of date information, slow data handling and poor communication with our suppliers.”
“Centric Fashion PLM will provide us with a central platform to orchestrate product-related information in order to increase the speed of product development, improve cooperative work across internal teams and enhance collaboration with suppliers. To expand in a fast and sustainable way, a modern PLM solution is crucial in order to get everyone on the same page.”
LIMÉ carefully considered many different PLM solutions before selecting Centric Fashion PLM. The platform will be used by both LIMÉ’s internal teams and external suppliers.
“Centric Software is working with an impressive array of global brands. We were immediately impressed by Centric Fashion PLM’s out-of-the-box functionality, capabilities for visualization and ability to handle workflows,” says Dmitriy. “Using Centric Fashion PLM, we will be able to provide our customers with more trendy garments, faster and at a better price point and level of quality. By improving LIMÉ’s offer to our customers and fulfilling their expectations, we will drive our growth strategy. Not only will we have happy customers, but we’ll have happier employees as well, through streamlining our operations and making their lives easier!”
“We are thrilled to welcome LIMÉ as our first partner in Russia,” says Chris Groves, President and CEO of Centric Software. “Russian fashion brands are seeking innovative technologies and best practices to support their growth strategies and LIMÉ is proof of how Centric Fashion PLM plays a central part in building brand presence and profitability. We look forward to growing our partnership with LIMÉ.”
Learn more about Centric Fashion PLM
LIMÉ was founded in 2008 by a community of like-minded individuals who dreamed and strived to make the world of Haute Couture accessible to all ladies regardless of their wealth and social status. LIMÉ’s corporate philosophy is based on a strong belief that the most fashionable and high-quality garments can be accessible to customers everywhere, not only in luxury stores.
LIMÉ provides freedom of choice and ensures the opportunity to create highly desirable fashionable looks for all types of female consumers.
LIMÉ mirrors the world’s latest fashion trends and its wide assortment of garments can be found in 80 stores across all of Russia. LIMÉ is a dynamic company that constantly monitors global technological innovations and implements them in its day-to-day operations with one single goal – to give customers even more freedom to choose from a vast array of high-quality, comfortable garments for every occasion.
“Be trendy! Be yourself! Be whoever you want to be!”
Centric Software (www.centricsoftware.com)
From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration and decision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retail value and the Centric Design Board for driving creativity and evolving product concepts. All Centric innovations shorten time to market, boost product innovation and reduce costs.
Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.
Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016 and 2018.
Centric Software is a registered trademark of Centric Software Inc.. All other brands and product names may be trademarks of their respective owners.