Home Press release Centric Software Partners with vrSoftware, Offers vrMockshop

Centric Software Partners with vrSoftware, Offers vrMockshop

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Centric Software LogoPartnership extends power, value of Centric PLM system to retail

(CAMPBELL, Calif., June 27, 2012) Apparel and other customers of Centric Software, Inc. who sell through retail shops will now be able to extend the benefits of their PLM systems even further, reaching to the retail shop floor, thanks to a new partnership between Centric and vrSoftware.

As a vrSoftware solution provider partner, Centric—provider of product lifecycle management (PLM) software for apparel, luxury goods and consumer goods companies—will be able to offer its customers vrSoftware’s well-known vrMockshop. The virtual reality tool helps brands and retailers build fully merchandised, interactive 3-D virtual stores of any size, and helps them design shop floor layouts and planograms from merchandising plans and style images captured in Centric 8 PLM.

vrMockshop quickly and easily integrates with the Centric 8 PLM system, according to Chris Groves, Centric CEO. “Just as our ground-breaking mobile apps extended the benefits of PLM further out in the organizaton to provide accurate product information to marketing and sales teams, the Centric 8-vrMockshop integration extends the power of PLM software to retail planning teams.”

Extending the “single version of the truth”

With the Centric 8 PLM system and vrMockshop virtual reality software working together to extend the “single version of the truth” for which PLM is known, changes within Centric 8 PLM system ripple instantly throughout vrMockshop. Merchandisers making retail shop plans for merchandising the latest products and collections can prepare retail displays with access to the most up-to-date information about the products.

“Planners can incorporate the latest changes in product design, material or color, revisions in seasonal colors, and even last-minute cancellations to make the best possible use of retail space for maximum revenue and customer satisfaction impact,” says Groves. When retail planners work with this kind of up-to-date information, he says, the potential impact on revenue optimization is significant.

With vrMockshop’s interactive virtual environment, merchandisers can experiment, adapt, and create optimal store layouts. By incorporating retail planning into the product’s lifecycle, retailers can visualize key areas of the PLM process, from collection creation to the finished-product look in a fully merchandised store – all before designs even reach sample development or full scale production. The result is the ability to view the next season’s collection through the eyes of an in-store customer, while still reviewing samples and planning development.

“As we invest in finding the right partners around the world, we believe that the partnership with Centric is ideal,” says Colin Liversedge, CEO of vrSoftware. “Centric’s experience and reputation in PLM for the apparel and other industries that focus on retail sales is a perfect fit, allowing vrSoftware to equip more fashion brands and retailers with the latest in visual merchandising and planning technology.”

Ultimately, explains Groves, with vrMockshop and Centric 8, apparel companies will realize improved retail sales by using visual mockups, a reduction in labor costs and greater control over branding. “The ability of users to see and provide input in interactive versions of stores affords greater collaboration, another hallmark of PLM,” he adds.

vrSoftware (www.vrsoftware.com)

vrSoftware provides visual merchandising, planning and retail execution software solutions for the fashion retail industry. The company’s well-known vrMockshop is a virtual reality tool that helps brands and retailers build fully merchandised, interactive 3-D virtual stores of any size, and design shop floor layouts. Users can simply drag and drop virtual fixtures, garments and graphics, and can obtain detailed information on metrics including linear space and stock values. vrMockshop automatically generates stock and fixture schedules, space details and planograms to aid in planning and communication.

Based in Ripon, England, vrSoftware’s customer base of leading global brands includes Levi Strauss, Tommy Hilfiger, Hugo Boss, Macy’s, Adidas and other major international sportswear brands. The company has more than 7,500 users in 32 countries.

Centric Software, Inc. (www.centricsoftware.com)

Centric Software is a leading provider of product lifecycle management (PLM) software for apparel, luxury goods and consumer goods companies. Centric 8 delivers easy-to-use functionality to manage critical, inseparable business processes, including product development, sourcing, business planning, quality management and collection management. Centric 8 is a modularized system that implements and delivers value rapidly using an Agile DeploymentSM methodology.

With Centric 8, companies are able to cut costs and inefficiency, speed new products to market, drive margin improvement, and improve global collaboration and compliance. Global enterprises including INTERSPORT France, Colmar, Christine Laure, Balenciaga, Christian Louboutin, DSquared2, Ports 1961, Newbrands, Beretta, Fox Head, KlimUSA, Bass Pro Shops, Bravo Sports, Longchamp, Silver Jeans, Sundance Catalog and United Stationers use Centric solutions to achieve revenue growth, reduce costs and deliver trend-right products to their customers.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

Ben Hanson Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.