Home Press release Centric Software Signs First Latin American Customer

Centric Software Signs First Latin American Customer

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STF Group implements PLM software for Studio F, ELA brands

LOS GATOS, California, June 12, 2014 – Centric Software, Inc., signed a contract with STF Group S.A., its first product lifecycle management (PLM) software customer in Latin America.

STF Group, a corporate leader in the design and manufacturing of women’s clothing, is headquartered, and operates its Studio F and ELA brands, in Yumbo, Colombia. STF Group will use the Centric 8 PLM software to improve processes and sustain growthin its retail sales, clothing, footwear, luxury and consumer goods departments. “The company is growing rapidly and anticipates increasing the number of retail stores that it operates by almost 50 percent during the next three years,” says Myriam Silva, vice president of STF Group. In 2014 alone, STF Group expects to open stores in Brazil, Chile, Colombia, Costa Rica, Guatemala, Mexico, Panama, Peru and the United States.

Beyond expansion of its retail operations, STF Group’s growth plans include e-commerce and the introduction of a new range of products. A specialist in women’s clothing (including jeans, jackets, tops and dresses), STF Group now is considering entering the swimwear market, plus fashions for girls and teens.

Centric’s PLM software will play a decisive role in the development of new collections from STF Group, explains Silva. PLM will deliver improved visibility, control and clear communications to aid the creation of each product, and form the foundation for efficient production in all markets reached by the company’s brands. “The PLM software will assist STF Group as it considers incorporating new product categories.”

STF Group will implement the complete Centric 8 PLM solution, including mobile applications. Centric was the first PLM company in the industry to offer mobile apps, and offers a series of easy-to-use apps to bring the benefits of the mobile enterprise to the design and development process. “Centric’s mobile applications will enable the creative personnel from STF Group to express and offer their best work, where and when the inspiration occurs,” says Silva.

“The Centric 8 PLM software will provide STF Group with an excellent foundation to achieve optimal performance as it continues on its fast growth path,” says Chris Groves, president and CEO of Centric. “With Centric 8, STF Group can continue its growth with innovation, efficacy and excellence—values that have helped it become the principal women’s clothing brand in Colombia and Latin America.”

STF Group S.A.

STF Group, the owner of the Studio F (www.studiofinternational.co/co/) and ELA (www.ela.com.co/) brands, is a leading designer and manufacturer of women’s clothing. Headquartered in Yumbo, Colombia, the company operates 320 stores in 13 countries and has 3000 employees.

Centric Software, Inc. (www.centricsoftware.com)

Centric Software is a leading provider of product life-cycle management software (PLM) for companies in the retail, apparel, footwear, luxury and consumer goods sectors. The PLM 8 Series from Centric offers an easy function to use to manage the processes of inseparable and crucial businesses, including: product development, supply, corporate planning, quality management and management of collections. Centric 8 implements and offers value quickly through its Agile DeploymentSM methodology.  Centric won the award for excellence in global differentiation of products in 2012 from Frost & Sullivan in the product life-cycle management (PLM) in retail sales, fashion and swimsuits. Red Herring named  Centric in its lists of the 100 best companies in North America and the World in 2013. WhichPLM recognized Centric as the world leader in the PLM market in fashion in its annual 2012-2013 report.

Centric is a registered trademark of Centric Software. The rest of the brands and product names may be commercial trademarks of their respective owners.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for over six years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like the Annual Review, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.