Home Press release Coats Digital, Res.Q and Serai unveil strategic collaboration to digitise apparel industry

Coats Digital, Res.Q and Serai unveil strategic collaboration to digitise apparel industry


Coats Digital, Res.Q and Serai Limited by HSBC announce a strategic collaboration that will help re-shape the future of the apparel industry.

Combining its unique strengths, the partnership will provide the apparel industry with access to a range of inter-connected digital solutions over Serai’s digital platform. These solutions will not only provide real-time data and end-to-end transparency across the apparel supply chain, but also boost efficiencies leading to cost savings, as well as reducing the need for face-to-face contact.

The timing could not be better. Vivek Ramachandran, CEO, Serai, said: ‘The apparel industry has been devastated by knock-on effects of COVID-19 and requires a reset. The industry must rebuild relationships and respond to new demand patterns that will emerge as part of the new normal. This will require retailers, brands, manufacturers and suppliers to increase their digital engagement, make new connections, share more information, and systematically address pockets of inefficiency across the supply chain.’

The collaboration between Coats Digital, Res.Q and Serai aims to strengthen relationships between buyers and sellers in the apparel industry. It also strives to reduce inefficiencies by connecting the multiple standalone systems that companies currently use to manage their processes. The increased transparency will translate into higher levels of trust between buyers and sellers and improved efficiency, reducing operating costs for participating companies.

Adrian Elliott, President, Apparel and Footwear, Coats, said: ‘The industry now has to rethink its practices and invest in technology to survive in the new normal. This collaboration defines a journey for digitisation in a connected world to deliver true speed to market and significant cost benefits.’

Serai provides a neutral platform open to all industry participants to connect and access the full range of solutions offered by Coats Digital and Res.Q. The partnership is also exploring risk-mitigation and financing propositions that capitalise on the data that emerges from these digital solutions.

By working together Coats Digital, Res.Q, and Serai will help the apparel industry emerge stronger from the current crisis.

Samath Fernando, CEO, Res.Q, said: ‘What has accelerated is the need for simplicity in the Apparel Industry: now, more than ever, we are seeing a demand for systems that speak to each other to create transparency and eliminate duplication of work between Brand and Vendor.’

About Coats

Coats Digital is the software business of Coats, the world’s leading industrial thread company. Its digital ecosystem of cloud-based solutions support manufacturers by improving costing, planning, control and order execution processes. This is complemented by supporting brands through high level planning as well as scientific benchmarking and costing of garments.

  • Each year Coats makes enough thread to go into 8 billion pairs of jeans – that is one for every person on the planet
  • Every month Coats produces enough thread to stretch all the way to the sun
  • More than 450 million pairs of shoes are made every year using Coats’ thread
  • More than 100 million car airbags are made using Coats’ Performance Materials thread every year
  • In 1879 Thomas Edison used Coats’ thread in his experiments to invent the light bulb
  • Coats’ flame retardant Performance Materials threads can withstand temperatures as high as 1,000 degrees Celsius
  • Coats Epic Ecoverde is the world’s first 100% recycled premium sewing thread

To find out more about Coats visit www.coats.com
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To find out more about Coats Digital visit www.coatsdigital.com

About Res.Q

Res.Q is a fast-growing suite of solutions focused on digitising the Shop Floor to address specific pain points not catered to by traditional ERPs. Seeded by Hirdaramani Investments, Res.Q’s premise is to provide actionable insights to CxOs and Front Line associates into order to ensure data-driven decision making.

About Serai

Serai is a new technology subsidiary of HSBC, the world’s leading trade bank. It is a platform that brings together buyers and suppliers to build trusted relationships, with an initial focus on the garment and apparel industry. The platform allows industry participants to share relevant data in a highly secure manner with their partners and access a range of digitals solutions.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.