Home Press release COÉGA Sunwear shines with STYLEman365 PLM

COÉGA Sunwear shines with STYLEman365 PLM


COÉGA Sunwear selects Option Systems PLM Software Solution to accelerate speed-to-market capabilities

Leicester, England, May 2021 – Option Systems, the leading provider of world-class “end to end” software solutions for the fashion, footwear, accessories and sports industries are delighted to announce that COÉGA Sunwear, a worldwide renowned supplier of swimwear, has selected STYLEman365 and its Product Lifecycle Management (PLM) solution to enhance their product development and manufacturing process.

Option Systems STYLEman365 Suite provides the most innovative “end to end” enterprise solutions to fashion, footwear, sports, retail and luxury companies to achieve strategic and operational transformation objectives.

Option Systems offers enterprise solutions for retailers, brands and manufacturers looking to achieve their strategic or operational goals through digital transformation. Its innovative PLM software empowers users to plan, source, design and develop a range of products from apparel, footwear, sporting goods, furniture, cosmetics and luxury goods, all whilst minimising costs, speeding up time to market, improving team collaboration, and driving efficiency and consistency across the product development chain, therefore managing the entire development process in one place.

COÉGA Sunwear (www.coegawear.com)

COÉGA Sunwear, one of the most renowned swimwear brands in the UAE and GCC region was established in 2004 and started operations with distribution to a single retail outlet in Dubai. The brand’s story began with a unique pool shoe design and has grown into a range of protective sunwear for the whole family.

Today, after 18 years, COÉGA stands as a highly commended company in the fashion sector and works jointly with other major international brands, such as Disney, Marvel, Warner Bros, Masha & the Bear and others, with their products available in over 100 leading international retailers and more than 8 international e Commerce platforms across the Middle East and Asia. The swimwear uses premium quality long-lasting fabric that provides protection against UV whilst offering greater coverage items for those customers who prefer a more modest style of swimwear.

Fabrics are mainly sourced from a single location, Italy, to help reduce the company’s carbon footprint, and a vast proportion of their collection is made utilising regenerated yarn made from pre- and post-industrial waste such as fishing nets. Moreover, they utilize sublimation printing techniques in their production, which is an eco-friendly process.

Also, where possible, they are a paperless company, recycling anything they can, they donate old stock to deserving local charities. In addition to local charities, COÉGA Sunwear also supports the cause of Marine conservation, sponsoring ocean conservation activities yearly.

COÉGA Sunwear realised they needed to scale their operations away from time consuming, fragmented excel template processes, disconnected from each other and choose a PLM solution that would overcome these challenges. COÉGA Sunwear decided it was key to select a PLM system that has been developed specifically for the apparel and footwear industry.

After a thorough search of PLM solutions, COÉGA Sunwear selected STYLEman365 PLM as the depth, breadth and flexibility for change and ease-of-use was the perfect fit to COÉGA’s needs.

“Option Systems STYLEman365 Suite was the first demonstration I was presented. I thought, wow, this is exactly what we need, however I need to see other options in the market. After weeks of demonstrations, we came right back to STYLEman365. The team at Option Systems gave me great confidence they believe in their product, understand apparel manufacturing and want to hear about our specific processes and needs to allow them to further improve their product. The Bill of Materials functionality (mass updates to selected styles, maintaining historic versions, integration with our current ERP, customized output report, etc) was most impressive and would significantly improve our accuracy, control and efficiency as we procure our own raw materials.”, explains Kim Brasko.

Mike Pollard, Option Systems Managing Director said, “We are very happy to welcome our latest customer from the fashion industry. We are looking forward to partnering with COÉGA Sunwear to provide them with a PLM system that will help propel them into the future.”

Option Systems Ltd (www.styleman.com)

Option Systems Limited is a specialist systems provider dedicated to the apparel and footwear industries. Our products are designed exclusively for apparel and footwear companies, and have established a reputation as the most advanced, versatile and innovative products available in the global marketplace. Learn more about Option Systems here: styleman.com

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.